Today I’ll show you “how to go from ideation to a successful product launch.” As you are aware, there is a lot to do between the time you define your new product idea and the time you can finally launch it to the market and introduce it to your customers. 10 Steps that define the […]

Growing a product business seems like a straightforward undertaking, and it can look deceptively easy on paper. But, once you actually delve into it, you realize that any business requires careful planning and consideration before you can scale it. What are the 4 important factors to take into account when scaling a product business? How […]

Defining a new price for your new product or for an upgrade of your product can be a tricky one. You must do some research to see what your competitors are asking for a comparable product. And you also want to check the price positioning of your current product portfolio so you can determine the […]

Calling all product managers who need to create a benchmark overview for their new products. First, let’s talk about why you should create a competitive benchmark overview for your new products. Why should you create a benchmark overview? The first reason is you need a clear overview to be able to position your products correctly […]

Let’s talk about why Evaluating Your New Product Development Process will benefit Your Projects When your new product development process is not organized efficiently, you will lose time and money along the way when developing new products. For example, you are always going back and forth in adjusting product specifications, not meeting the quality standards […]