Helping female product founders lead with clarity, not chaos
You don’t need more ideas, more tools, or more effort.
You need structure around the decisions that matter, so product development becomes predictable, profitable, and easier to lead.
I help female founders of physical products move from reactive execution to confident Product CEO leadership, with proven systems, strategic guidance, and real-world experience.
For more than 20 years, I led international product development projects at global companies like Bosch and Philips.
I managed multi-million-euro product portfolios, worked with cross-functional teams across engineering, design, marketing, and manufacturing, and oversaw complex supplier networks, certifications, timelines, and launches.
In those environments, one thing was always clear:
Product success doesn’t come from working harder.
It comes from making the right decisions — early, clearly, and consistently.
Multiple timelines.
Multiple stakeholders.
Endless checklists.
And constant pressure to deliver , without chaos
I learned quickly that without structure, even the most capable product leaders end up firefighting.
So I started building systems — not theoretical frameworks, but practical decision structures that made product development calmer, clearer, and more predictable.
Those systems are what allowed me to:
- Lead complex projects without burnout
- Align teams and suppliers with confidence
- Deliver consistently at scale
And eventually, to enjoy the process again.
I know what it feels like to carry everything
Hi, I'm Marie-Louise Anthonissen
Product Development Strategist and your partner in building profitable product companies through systems that scale.
Highly capable women:
- Carrying full responsibility without enough structure
- Leading suppliers without formal authority
- Making high-stakes decisions in isolation
- Trying to “figure it out” instead of being supported
The problem was never talent or ambition.
It was the lack of professional product leadership systems adapted to the realities of founder-led businesses.
That’s the gap I now fill.
Why this matters, especially for women
This is the work I do today
Through structured programs, tools, and coaching, I help Product CEOs:
- Make better product decisions with confidence
- Create predictable development processes
- Lead teams and suppliers without micromanaging
- Build product portfolios that support both growth and life
This work happens inside my flagship program:
The Physical Product Founders Hub
It’s where Product CEOs:
- Turn decisions into systems
- Build repeatable development processes
- Receive strategic support while implementing in real time
If you’re ready to stop reacting and start leading your product business intentionally, this is where that shift happens.
You don’t need to do this alone.
And you don’t need to reinvent how product development works.
You need structure, perspective, and support that match the level you’re operating at.
That’s exactly what I’m here for.
Derk-jan
former client
“Collaborating with Marie-Louise ensures that you are doing your utmost.“
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first"
What are clients saying?
"Marie-Louise speaks and writes in various languages"
Marijke
former client
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first.
"Marie-Louise is a good listener, has a pragmatic result-driven style and came with good insights"
Sjoerd
former client
Contact with Marie-Louise has been pleasant from the start. She took the time to properly understand our needs and goal. She defined the quick scan approach in good collaboration. Scan included situation analysis, interviews with colleagues, conclusion, and advice how to proceed.
For us very useful to build further actions upon. I can recommend working together with Marie-Louise.
"Marie-Louise is a great team player, with a proven track record in marketing"
Elisabeth
former client
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions.
"By following the Project Management Starter Lab course I keep an overview of the different phases in a project"
Sandra
former student
The course is designed in such a way that the project structure and phases can be clearly followed, even for employees who have no experience in project management. The modules are well-arranged and can be easily stored so that they can always be used for a new project and as a reference work. The spreadsheets are clear and easy to use per project.
"It guides you through the entire project management process with a number of handy tools and templates"
Luc
former student
The Project Management Starter Lab course had a clear flow and structure. It is a real course for people like me who have no experience in managing large projects. A number of templates are clearly designed for a product development process. With a few very small adjustments, these forms can be used for other projects, such as a webshop/customer portal implementation in my case. This course helps you to shape your project well and is therefore definitely recommended.
CAPPUCCINO
can't live without
NETFLIX
favorite show
INTERIOR DESIGN
CURRENT HOBBY
PRODUCT DEVELOPMENT
PASSIONATE ABOUT
BAGS & COATS
PERSONAL OBSESSION
Get to know me
Weekly Product CEO insights, without the noise
Each week, I share clear, practical insights drawn from two decades of leading global product development projects. Focused on the decisions that shape profitable, scalable product lines.
If you want to lead product development with clarity instead of reacting, this is a good place to be.