Helping founders and leaders turn chaotic product development into smooth, strategic success
From first idea to final launch—let’s build your product with clarity, confidence, and zero unnecessary stress.
I’ve spent over 20 years managing international product development projects—working with design, engineering, marketing, and manufacturing teams across the world.
I’ve seen the inside of countless product launches—and let me tell you, even experienced teams can end up overwhelmed by complexity, unclear roles, and missed deadlines.
So I built a better way: practical systems and frameworks to bring new products to life smoothly and successfully.
I quickly learned that without a structure, product development can spiral into chaos. So I began creating processes that helped me stay organized, on track, and actually enjoy the product journey.
Now, I help founders and leaders do the same—with step-by-step frameworks that take you from concept to launch without the chaos and burnout.
Sound Familiair?
When I started out, I was thrown into the deep end—juggling timelines, teams, and endless checklists. I was managing suppliers, engineers, marketers, designers... and trying to hold it all together.
From Overwhelm to Clarity
Hey there, I’m Marie-Louise—Product Development Strategist, Coach, and your go-to for turning big product ideas into reality
After years of working as a freelance product development project manager for individual businesses, I saw firsthand how many capable founders and executives were facing the same roadblocks—from unclear development stages to costly manufacturing missteps and launch delays.
I realized I could make a bigger impact by sharing my knowledge and systems with more businesses—not just one at a time. That’s why I created my online programs.
Through structured programs, tools, and coaching, I now help more product-based businesses build with intention, strategy, and confidence—at scale.
I realized I could make a bigger impact by sharing my knowledge and systems
You're going to love it!
My Winning Program
I’ve built that system—and I’d love to show it to you.
- A clear, predictive roadmap from idea to launch
- Templates, timelines, and tools that work in the real world
- Confidence that you’re not missing any key steps
- Someone to help you troubleshoot when things get tricky
- A repeatable system that works whether you're solo or managing a team
So that’s what I created......And this is what you need:
My Corporate Team
Derk-jan
former client
“Collaborating with Marie-Louise ensures that you are doing your utmost.“
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first"
What are clients saying?
"Marie-Louise speaks and writes in various languages"
Marijke
former client
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first.
"Marie-Louise is a good listener, has a pragmatic result-driven style and came with good insights"
Sjoerd
former client
Contact with Marie-Louise has been pleasant from the start. She took the time to properly understand our needs and goal. She defined the quick scan approach in good collaboration. Scan included situation analysis, interviews with colleagues, conclusion, and advice how to proceed.
For us very useful to build further actions upon. I can recommend working together with Marie-Louise.
"Marie-Louise is a great team player, with a proven track record in marketing"
Elisabeth
former client
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions.
"By following this course I keep an overview of the different phases in a project"
Sandra
former student
The course is designed in such a way that the project structure and phases can be clearly followed, even for employees who have no experience in project management. The modules are well-arranged and can be easily stored so that they can always be used for a new project and as a reference work. The spreadsheets are clear and easy to use per project.
"It guides you through the entire project management process with a number of handy tools and templates"
Luc
former student
The course had a clear flow and structure. It is a real course for people like me who have no experience in managing large projects. A number of templates are clearly designed for a product development process. With a few very small adjustments, these forms can be used for other projects, such as a webshop/customer portal implementation in my case. This course helps you to shape your project well and is therefore definitely recommended.
explore course options
My mission is to help you create and launch physical products that reflect your vision, your standards, and your strategy—without losing your mind in the process.
Whether you’re a first-time founder building your very first product, or a senior leader managing product lines and cross-functional teams, I’ve got the tools, training, and templates to guide you.
You don’t need more guesswork. You need a plan—and someone to walk alongside you while you make it happen.
With more than twenty years of project management experience in complex development projects.....
Courses & coaching
WHERE TO NEXT?
Check out my Podcast
Providing you with practical tips to turn your great ideas into profitable products.
Free training: How to Create a Project Plan for Physical Product Development
Available on demand for FREE!
I'm
Straight talk,
Simple, effective systems ,
Being organized,
Helping you succeed.
I'M
Overcomplicating things,
Long, pointless meetings,
the word "can't",
Spinning in circles.
CAPPUCCINO
can't live without
NETFLIX
favorite show
INTERIOR DESIGN
CURRENT HOBBY
PRODUCT DEVELOPMENT
PASSIONATE ABOUT
BAGS & COATS
PERSONAL OBSESSION
Get to know me
Ready to bring your product to life without the stress and second-guessing?
Your first step to building with more structure and confidence.
You’ve got the idea. Let’s build it the smart way—together.
Marie-Louise
download my free guide
listen to the podcast
