From Product Founder to Product CEO
You’ve already proven you can launch a product. Now you’re ready to grow with intention.
Inside my program, you’ll access the streamlined product development system I created after two decades working with global brands like Bosch and Philips. It’s built from the real lessons, best practices, and leadership insights I gained, but redesigned from the ground up to fit the realities of growing product founders who need clarity, not corporate complexity.
- Managing multiple product ideas and feeling the pressure of choosing the right next step.
- Tired of development delays, unclear timelines, or suppliers who need constant follow-up.
- Spending too much time fixing problems instead of guiding your team strategically.
- Wishing you had a clearer system for making product decisions, so you stop second-guessing yourself.
- Feeling the responsibility to grow your product line… while trying not to burn out in the process.
- Realising your business has outgrown “winging it,” and you need structure that matches your ambition.
You’ve launched your first product and you’re proud of it.
But now that you’re growing, the weight of leading a product company is starting to show.
Does This Sound Like You?
You know you’re capable of more.
You just need the right systems and support to lead your product business with confidence.
Your suppliers are aligned, your development moves forward smoothly, and you finally have the confidence that comes from working with a predictable, proven system.
Imagine This Instead…
Your next product starts with clarity, not chaos.
You know exactly what to prioritise, what to delegate, and how to guide your team without micromanaging.
Imagine...
- Having a clear roadmap for every product you create.
- Knowing your costs, risks, and timelines before you even start.
- Leading your team with calm authority instead of firefighting.
- Seeing your product line grow intentionally, backed by smart decisions, not guesswork.
- Feeling proud of how professionally your product business now runs.
Scaling your physical product company suddenly feels exciting again… purposeful, aligned, and fully in your control.
That’s exactly why I created The Physical Product Founders Hub, a structured, supportive program for female founders who want to grow their product line and scale their company with the clarity, confidence, and systems of a true Product CEO.
If this is the kind of product business you want to build, you don’t have to figure it out alone.
All the systems and tools I developed over two decades leading complex product portfolios for global brands, and reimagined specifically for growing product founders who need structure, not corporate overwhelm.
Inside the Hub…
...you’ll learn the streamlined product development frameworks, leadership tools, and strategic processes.
It’s where you stop doing everything reactively…
and start leading your business intentionally.
Wondering if this program is for you?
Get all your questions answered and see if this program is the perfect fit for your goals.
This call is designed to help you gain the clarity you need to join the program and feel 100% confident about your next step toward scaling, diversifying your offerings, and building a business with lasting impact.
Book a free 15-minute clarity call with me!
Product Development Strategist, MENTOR,
and your go-to for BUILDING PROFITABLE PRODUCTS AND REVENUE DRIVING SYSTEMS
Hi, I'm Marie-Louise Anthonissen
I teach you how to run a world-class product company.
With more than 20 years managing international product lines at Bosch and Philips, I’ve overseen complex engineering projects, coordinated global suppliers, navigated certifications, managed multi million-euro budgets, and launched dozens of physical products across Europe, the US, and Asia.
This means you’re not learning theory or beginner tactics.
You’re learning the proven product development systems, decision-making frameworks, and cross-functional leadership tools that real product organisations use to scale, translated into practical steps you can implement immediately.
When we work together, you’ll gain:
- A predictable product development system that removes chaos from your process.
- Strategic clarity to choose the right features, partners, and timelines.
- Stronger leadership and practical management tools as you step into the role of Product CEO.
- Support from someone who has delivered products at a global scale and understands the pressures, challenges, and ambition you’re carrying.
You deserve guidance that matches the level you're operating at.
And that’s exactly what you’ll find here.
Why Work With Me
Derk-jan
former client
“Collaborating with Marie-Louise ensures that you are doing your utmost.“
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first"
What are clients saying?
"Marie-Louise speaks and writes in various languages"
Marijke
former client
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first.
"Marie-Louise is a good listener, has a pragmatic result-driven style and came with good insights"
Sjoerd
former client
Contact with Marie-Louise has been pleasant from the start. She took the time to properly understand our needs and goal. She defined the quick scan approach in good collaboration. Scan included situation analysis, interviews with colleagues, conclusion, and advice how to proceed.
For us very useful to build further actions upon. I can recommend working together with Marie-Louise.
"Marie-Louise is a great team player, with a proven track record in marketing"
Elisabeth
former client
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions.
"By following the Project Management Starter Lab course I keep an overview of the different phases in a project"
Sandra
former student
The course is designed in such a way that the project structure and phases can be clearly followed, even for employees who have no experience in project management. The modules are well-arranged and can be easily stored so that they can always be used for a new project and as a reference work. The spreadsheets are clear and easy to use per project.
"It guides you through the entire project management process with a number of handy tools and templates"
Luc
former student
The Project Management Starter Lab course had a clear flow and structure. It is a real course for people like me who have no experience in managing large projects. A number of templates are clearly designed for a product development process. With a few very small adjustments, these forms can be used for other projects, such as a webshop/customer portal implementation in my case. This course helps you to shape your project well and is therefore definitely recommended.
Weekly Strategies to Help You Scale Your Product Line.
Each week, you’ll receive practical strategies, real-world lessons from managing global product portfolios, and actionable insights to help you make smarter product decisions, without the overwhelm.
If you want to grow like a Product CEO, this is where it starts.
