Physical Product Development Coaching for Female Founders.
Building an engineered consumer product is harder than most people tell you. Whether it's your first development process or your process has taken you this far but won't take you further.
I give you the structure, the system, and the leadership tools to lead it properly. And build a profitable product company that doesn't run on guesswork.
You’re not just building a product. You’re bringing something meaningful into the world.
A product you couldn’t find for your child.
A solution to something you experienced yourself.
Something you genuinely believe should exist.
That idea is real. What's often missing is the process behind it.
Design. Engineering. Materials. Suppliers. Packaging. Certifications. Timelines. Costs. You’re expected to bring all of this together…often without ever having done it before, and often without knowing who to ask or in what order.
Many of the founders I work with start with a deeply personal product idea.
The question stops being "is my idea good enough?" and starts being "why does this feel so much harder than it should?"
You're not sure who you need on your team, how to brief them, or how to keep everything connected. You're learning the language of product development as you go, and the further you get, the more you realise how much you didn't know to ask.
A product idea is taking shape, but the road forward isn't clear.
Maybe you're at the beginning.
But behind the scenes, your process is patched together. Timelines shift more than you'd like. You're still holding too much of it yourself. You want to expand your product line, but you know the way you've been working won't take you there.
Or maybe you’ve already launched.
You're proud of what you built, and your customers value it.
Either way, the challenge is the same: you need structure.
Not another expert to depend on. Not a workaround. A clear, repeatable system for developing and leading your products, one that gives you confidence instead of more to manage.
I help you implement a clear product development system in your business
And show you how to lead it, whether yourself or through a project manager or COO, so your team, suppliers, and experts stay aligned and your products moves forward with structure and confidence.
- Clear phases and deliverables, so nothing gets missed or delayed
- The right experts at the right time, without depending on luck or a single partner
- Structured timelines and budgets, so you stay in control of costs and progress
- Leadership tools that keep your entire ecosystem aligned
So you can lead your product development at the right level, and build a product line that grows your business with consistency, clarity, and control.
I translate complex product development into a system inside your business:
- Are building a physical consumer product, whether it's your first or you're expanding a product line
- Know (or are starting to feel) that guesswork and improvisation are costing you time, money, and momentum
- Want a structured development process you can rely on, not dependence on luck or individual experts
- Are serious about building a product business, with real ambition around growth, profitability, or long-term exit
- Are ready to invest in the right support, systems, and expertise to do it properly
This program is a strong fit if you:
This program is not the right fit if you:
- Are looking for someone to build or manage your product for you
- Are not ready to take ownership of your product development decisions
- Are exploring ideas casually without a genuine intention to move forward
Product Development Strategist and your partner in building profitable product companies through systems that scale.
Hi, I'm Marie-Louise Anthonissen
And I combine that with a deep understanding of what it means to build consumer products that are personal and purposeful.
This is not about pushing products to market faster at any cost.
It’s about:
- developing products thoughtfully and professionally
- making decisions that protect your margins and your vision
- and building a system that allows you to grow without losing what makes your products meaningful
I translate complex product development into a structured system inside your business:
- clear phases and deliverables, so nothing gets missed or delayed
- the right experts at the right time,without depending on luck or a single partners
- structured timelines and budgets, so you stay in control of costs and progress
- and leadership tools that keep your entire ecosystem aligned
So you can lead your product development at the right level, whether directly or through a project manager or COO, and build a product line that grows your business with consistency, clarity, and control.
Why Work With Me
With over 20 years of experience leading international product development at companies like Bosch and Philips, I bring the structure behind successful product companies into your business.
Derk-jan
former client
“Collaborating with Marie-Louise ensures that you are doing your utmost.“
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first"
What are clients saying?
"Marie-Louise speaks and writes in various languages"
Marijke
former client
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first.
"Marie-Louise is a good listener, has a pragmatic result-driven style and came with good insights"
Sjoerd
former client
Contact with Marie-Louise has been pleasant from the start. She took the time to properly understand our needs and goal. She defined the quick scan approach in good collaboration. Scan included situation analysis, interviews with colleagues, conclusion, and advice how to proceed.
For us very useful to build further actions upon. I can recommend working together with Marie-Louise.
"Marie-Louise is a great team player, with a proven track record in marketing"
Elisabeth
former client
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions.
"By following the Project Management Starter Lab course I keep an overview of the different phases in a project"
Sandra
former student
The course is designed in such a way that the project structure and phases can be clearly followed, even for employees who have no experience in project management. The modules are well-arranged and can be easily stored so that they can always be used for a new project and as a reference work. The spreadsheets are clear and easy to use per project.
"It guides you through the entire project management process with a number of handy tools and templates"
Luc
former student
The Project Management Starter Lab course had a clear flow and structure. It is a real course for people like me who have no experience in managing large projects. A number of templates are clearly designed for a product development process. With a few very small adjustments, these forms can be used for other projects, such as a webshop/customer portal implementation in my case. This course helps you to shape your project well and is therefore definitely recommended.
Weekly Product CEO insights, without the noise
Each week, I share clear, practical insights drawn from two decades of leading global product development projects. Focused on the decisions that shape profitable, scalable product lines, whether your building your first product or expanding into a full portfolio..