Build and scale your consumer product line with a clear development system, the right experts, and leadership that keeps everything aligned.
I help female founders turn purposeful product ideas, often inspired by their own lives, families, and experiences, into structured, professionally developed product lines.
You’re not just building a product. You’re bringing something meaningful into the world.
A product they couldn’t find for their child.
A solution to something they experienced themselves.
A product they genuinely believe should exist.
But turning that idea into a real, high-quality consumer product is where things become complex.
Design. Engineering. Materials. Suppliers. Packaging. Certifications. Timelines. Costs.
You’re expected to bring all of this together… often without ever having done it before.
Many of the founders I work with start with a deeply personal idea.
So one of two things happens:
- You try to manage everything yourself and feel overwhelmed
- Or you rely heavily on external experts, hoping they will connect all the dots for you
Not knowing:
• who you need on your team
• how to brief them properly
• or how to bring everything together into a structured development process
....the challenge is the same: you need structure.
Whether you’re developing your first consumer product or expanding a meaningful product line...
But behind the scenes:
• your process is not fully defined
• timelines shift more than you’d like
• and you’re still relying on people instead of a system
Now you want to grow. Expand your product line. Reach more customers.
Build a company around products that truly make an impact, maybe even with a long-term vision to sell your company.
Or…
You’ve already launched a product you’re proud of.
Something that matters to you, and to your customers.
But your current way of working won’t support that next level.
Whether you’re developing your first product or refining your process to grow a full product line, you don’t need to figure it out alone.
Your products are created with care, your team is aligned, and your company is set up for long-term, meaningful growth.
I help you implement a clear product development system in your business
And show you how to lead it, whether yourself or through a project manager or COO, so your team, suppliers, and experts stay aligned and your product moves forward with structure and confidence.
If you’re working on a consumer product that matters to you, and you want to make sure it’s developed in the right way from the start, or improved to support your next level of growth…
I’ll help you identify exactly where structure is missing and what to improve.
Let’s look at how your product is being developed, and where you can strengthen it.
Book Your Product Development Audit
Whether you’re developing a purposeful consumer product for the first time, or you’ve already launched and are ready to build a full product line, this audit is designed to give you direction.
In this 90 minute session, we’ll look at how your product is currently being developed (or planned), identify gaps in structure, decision-making, and execution, and pinpoint exactly where you’re at risk of delays, unnecessary costs, or misalignment.
You’ll walk away with clear, practical next steps to strengthen your product development process, so you can move forward with confidence, lead at the right level, and build your product line on a solid foundation.
Get expert eyes on your product idea or current development process, so you can move forward with clarity, not guesswork.
- are committed to developing a high-quality consumer product (not a hobby or DIY project)
- feel there are gaps, delays, or uncertainty in your current development approach
- want to build a structured process you can rely on, not depend on luck or individual experts
- are serious about growing a product business or expanding into a product line
- are open to investing in the right support, systems, and expertise to do it properly
This call is a strong fit if you:
This call is not the right fit if you:
- are looking for someone to build or manage your product for you
- are not ready to take ownership of your product development decisions
- are exploring ideas casually without the intention to move forward
Product Development Strategist and your partner in building profitable product companies through systems that scale.
Hi, I'm Marie-Louise Anthonissen
And I combine that with a deep understanding of what it means to build consumer products that are personal and purposeful.
This is not about pushing products to market faster at any cost.
It’s about:
- developing products thoughtfully and professionally
- making decisions that protect your margins and your vision
- and building a system that allows you to grow without losing what makes your products meaningful
I translate complex product development into a structured system inside your business:
- clear phases and deliverables, so nothing gets missed or delayed
- the right experts at the right time,without depending on luck or a single partners
- structured timelines and budgets, so you stay in control of costs and progress
- and leadership tools that keep your entire ecosystem aligned
So you can lead your product development at the right level, whether directly or through a project manager or COO, and build a product line that grows your business with consistency, clarity, and control.
Why Work With Me
With over 20 years of experience leading international product development at companies like Bosch and Philips, I bring the structure behind successful product companies into your business.
Derk-jan
former client
“Collaborating with Marie-Louise ensures that you are doing your utmost.“
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first"
What are clients saying?
"Marie-Louise speaks and writes in various languages"
Marijke
former client
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first.
"Marie-Louise is a good listener, has a pragmatic result-driven style and came with good insights"
Sjoerd
former client
Contact with Marie-Louise has been pleasant from the start. She took the time to properly understand our needs and goal. She defined the quick scan approach in good collaboration. Scan included situation analysis, interviews with colleagues, conclusion, and advice how to proceed.
For us very useful to build further actions upon. I can recommend working together with Marie-Louise.
"Marie-Louise is a great team player, with a proven track record in marketing"
Elisabeth
former client
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions.
"By following the Project Management Starter Lab course I keep an overview of the different phases in a project"
Sandra
former student
The course is designed in such a way that the project structure and phases can be clearly followed, even for employees who have no experience in project management. The modules are well-arranged and can be easily stored so that they can always be used for a new project and as a reference work. The spreadsheets are clear and easy to use per project.
"It guides you through the entire project management process with a number of handy tools and templates"
Luc
former student
The Project Management Starter Lab course had a clear flow and structure. It is a real course for people like me who have no experience in managing large projects. A number of templates are clearly designed for a product development process. With a few very small adjustments, these forms can be used for other projects, such as a webshop/customer portal implementation in my case. This course helps you to shape your project well and is therefore definitely recommended.
Weekly Product CEO insights, without the noise
Each week, I share clear, practical insights drawn from two decades of leading global product development projects. Focused on the decisions that shape profitable, scalable product lines.
