Hey there, and welcome back to the show. In today’s episode, we are going to talk about how you can create an amazing product concept drawing yourself. If you don’t have the funds right now to hire a design agency to make concept drawings of your new physical product, there are ways to do it yourself. 

And that’s exactly what we’re going to talk about today.

Gather Your Materials

First, let’s start by collecting all the materials you’ll need to create this drawing. Get some white paper, A3 or A4, whatever you have available. Some colored pencils, fineliners, maybe a ruler. Lay everything out on the table, making sure you have enough space to sketch.

Get Creative

Now, it’s time to get creative. You’ve probably already envisioned what your new product is going to look like – its shapes, colors, and materials. That’s your starting point for the concept drawing. Begin by sketching the outline of your product. This can be a simple 1D drawing; it doesn’t have to be in 2D or 3D.

Draw the outer lines of your product first, trying to match the sizes and dimensions you envision. Once the outer part is complete, move on to the inside. This might include displays, buttons, jars for day cream products, or even eyes for a toy animal. Start with the outlines and then fill in the inside details.

Include Features and Benefits

Next, write down the features and benefits of your new product. These should be apparent in your drawing. For instance, a baby monitor might feature a speaker and microphone; ensure these are illustrated in your sketch. If your product is designed based on early market research, incorporate feedback. For example, if parents prefer visual alerts rather than audio, include a screen with a volume bar or blinking light.

Write Down Product Values

Following this, outline the product values around your concept sketch. For a baby monitor, you might highlight a soft design with robust materials, soft LEDs, and light colors. For facial cream, you might describe the scent, color, and texture, ensuring your product matches these values.

Define Sizes and Packaging Requirements

Specify your product’s dimensions, including height, width, and depth. If your product has packaging requirements, indicate these as well. For example, if the product must not exceed a certain size to fit into a cabinet, note that down.

Indicate LED and Light Specifications

If your product incorporates LEDs or other lights, detail their functions. Indicate whether the LEDs should be steady or blinking, and document any specific behaviors or requirements.

Consider Product Graphics

Graphics are often essential. Whether it’s a power button, volume indicators, or legal text, ensure these are represented in your design. For instance, a facial cream jar might need a minimum font size for legal text; account for this in your design and packaging.

Summarize Colors and Materials

Note the colors and materials you’ll use. If you have specific color codes or RAL numbers, include these. If you’re using materials you’ve identified, write them down. Discuss with your manufacturer to validate these choices and make adjustments as needed.

Avoid Cost Overruns

Planning ahead helps avoid unexpected costs. Ensure your initial business project briefing and market feedback are thorough. Creating a detailed product concept sketch helps check that all elements are included, avoiding costly adjustments later on.

Using Your Concept Drawing

Your concept drawing is invaluable. It serves as a comprehensive briefing for manufacturers, designers, and agencies. If you have funds to hire a professional, your detailed sketch will guide them, ensuring they understand your vision and can deliver a creative, complete concept drawing.

Conclusion

I hope these tips will help you create your amazing product concept drawing. By taking the time to thoroughly plan and sketch your product, you make the process smoother and more cost-effective. Happy drawing! Take care.

FREE training

If you’re interested to learn how you can give your new product idea a good start by creating a Project Business Plan for this new idea, sign up here.