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Turn your product idea into a clear, actionable concept and discover the proven system that takes you from spark to development to launch—without the chaos or overwhelm
From Idea to Launch: The First Step and the Roadmap to Get There
FREE masterclass
.....an idea you know could change the game. But when it comes to actually developing it? The overwhelm hits hard.
Where do you start? How do you explain your idea to suppliers? How do you make sure you don’t waste time and money on mistakes?
This free masterclass is designed to give you clarity on your very first step—and show you how that step connects to a full, repeatable roadmap for bringing your product to life.
You've got the spark....
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How to capture your idea in a simple Product Concept Brief (and why this step saves you thousands in the long run)
The key sections every brief must include to get suppliers, partners, and your own team aligned
How this brief becomes the foundation of a proven 6-phase framework that takes you all the way from idea to launch
Why skipping this step leads to chaos, and how you can avoid the costly mistakes most founders make
what You'll learn in 45 minutes:
In This free masterclass you'll discover:
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"You’re ambitious, driven, and ready to do this right—with a system that actually works."
“You’re scared of wasting money on the wrong steps or unreliable suppliers."
“You’ve already begun, but everything feels messy and chaotic."
“You’ve had a product idea for months (or years!) but don’t know where to start."
This masterclass is for ambitious women who are ready to turn their physical product idea into reality—without burning out or blowing their budget.
Who Is This For?
By the End of the Masterclass You’ll:
You'll love this session if:
🌟 Have your first professional deliverable in hand: your Product Concept Brief
🌟 Understand how this step fits into the full roadmap for developing and launching your product
🌟 Feel confident, clear, and ready to take action
Marijke
"Marie-Louise speaks and writes in various languages.
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first."
sjoerd
"Marie-Louise is a good listener, has a pragmatic result-driven style and came with good insights.
I can recommend working together with Marie-Louise".
elisabeth
"Marie-Louise is a great team player, with a proven track record in marketing."
"She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
What Others are saying
Show up LIVE and get my Product Concept Brief Template—a step-by-step guide to capture your idea and share it with suppliers or partners right away.
Save your spot below and make sure you show up Live to snag this FREE bonus!
Check it out!
Bonus for Live Attendees 🎁
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Product Concept Brief Template
Have Questions? I've Got Answers!
This will work for all type of product-businesses and niches that have an idea for a physical product + where product development is needed to bring a product idea to life. This training will not be applicable for service-based businesses or businesses that buy and sell finished goods.
I don't have or run a product-based business, I only have an idea. Is this masterclass interesting for me?
Yes, and also if you already have a product on the market. This masterclass is the best place for aspirational founders who have an idea they’re ready to conceptualize, validate, develop and launch, as well as established founders and executives who want to professionalize their new product development process and their business.
The masterclass is extremely hands-on. You can take your new product idea or current development process and immediately apply what you learn and improve your current way of working. You’ll have small wins from the start.
Yes, this masterclass is also for business executives, head of project management in physical product businesses who want to professionalize their new product development process and use professional templates.
I'll teach for 45 minutes how you can create your product concept brief + where this fits in my proven framework. Then there's time for questions. Set aside 1 hour and you'll be good. Make sure to mark the masterclass date in your calendar and turn off all distractions. Be there live to get the most out of it.
Marie-Louise Anthonissen
Hey, I'm
I'm a seasoned project manager, working for multinational companies and responsible for managing international project teams to develop and market physical consumer products and b2b solutions.
I'll be teaching you how you can create a product concept briefing + my proven framework to development and market your physical products, from ideation phase all the way through development, manufacturing and launch.
If you're ready to bring new products to life without cost overruns, delay and stress, you need to join this free masterclass.
Develop Your Physical Products Smooth and Efficient
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