When you are developing a new product, your focus is first on the technical, financial and commercial feasibility of the project. When all those boxes are ticked, and product development is taking of, it is time to involve the marketing communication responsible as well.
Often have I carried the ‘product management hat’ and at the same time the ‘project management hat’ during a new product development project. Was this difficult to do? No, not really, as the responsibility of both roles was very clear and I had a lot of experience in both roles. Was there ever a friction in time management between both roles? Did one role sometimes get priority over the other? Yes, definitely.
With the summer holiday season just around the corner, it’s time to take a look at how your projects can continue while you are out of the office. Everybody needs a brake from work, but our projects need to speed ahead as customers are waiting for their products.
For every product or project manager the opportunities to transfer projects during holidays are different.
If you encounter a challenge during your new product development, please do not hesitate to give me a call:
+31 6 22 87 02 11.
or send me an email: