From Product Founder to Product CEO
You’ve already proven you can launch a product. Now you’re ready to grow with intention, without carrying every decision, timeline, and risk on your own.
Inside my program, you’ll access the streamlined product development system built on more than two decades of leading global product portfolios at brands like Bosch and Philips.
It’s grounded in real-world best practices and leadership experience, but intentionally redesigned for growing product founders who need structure, clarity, and confidence, not rigid corporate processes or unnecessary complexity.
- Managing multiple product ideas and feeling the pressure of choosing the right next step.
- Tired of development delays, unclear timelines, or suppliers who need constant follow-up.
- Spending too much time fixing problems instead of guiding your team strategically.
- Wishing you had a clearer system for making product decisions, so you stop second-guessing yourself.
- Feeling the responsibility to grow your product line, without burning out in the process.
- Realising your company has outgrown “winging it,” and needs structure that matches your ambition.
You’ve launched your first product and you’re proud of it.
But as you grow, the weight of leading a product company is becoming impossible to ignore.
Does This Sound Like You?
You know you’re capable of more.
What’s missing isn’t experience or drive, it’s the systems and leadership support that allow you to lead your product company with confidence.
Your suppliers are aligned. Development moves forward with momentum.
And your confidence no longer comes from hope or experience alone, but from working with a predictable, proven system you trust.
Imagine This Instead…
Your next product starts with clarity, not chaos.
Imagine...
- Having a clear roadmap for every product you create.
- Knowing your costs, risks, and timelines before you even start.
- Leading your team with calm authority instead of firefighting.
- Seeing your product line grow intentionally, backed by smart decisions, not guesswork.
- Feeling proud of how professionally your product company now runs.
Scaling your physical product company feels exciting again… purposeful, aligned, and fully within your control.
You know exactly what to prioritise, what to delegate, and how to guide your team, without micromanaging or carrying everything yourself.
That’s exactly why I created The Physical Product Founders Hub, a structured, growth program for female founders who are ready to build a product line and scale their company with the clarity, confidence, and decision-making systems of a true Product CEO.
If this is the kind of product company you want to build, you don’t have to lead it on guesswork.
Everything inside The Physical Product Founders Hub is based on the same systems I used to lead complex, multi-product portfolios for global brands, but intentionally redesigned for female product founders who are scaling and need clarity, structure, and confident decision-making, not corporate complexity..
Inside the Hub…
...you’ll build the frameworks, tools, and leadership systems your growing product company needs.
This is where you stop reacting to every issue, delay, and decision…
and start leading your product company with intention, guided by clear systems and priorities.
Considering The Physical Product Founders Hub?
This short, focused call is designed for female founders who are serious about scaling their product company and want to make a confident, well-informed decision before committing.
On this call we’ll look at where you are in your product journey and where you want to go next.
I’ll walk you through the structure of the Hub, the modules, and how the community works, and we’ll see if The Physical Product Founders Hub is the right strategic fit to help you scale your product line, strengthen your systems, and lead your company with clarity.
Book a private 15-minute Product CEO Clarity Call.
Prefer to review all the details first?
View the full program overview
Product Development Strategist and your partner in building profitable product companies through systems that scale.
Hi, I'm Marie-Louise Anthonissen
I teach you how to run a world-class product company.
With over 20 years of experience leading international product portfolios at Bosch and Philips, I’ve managed complex engineering projects, coordinated global supplier networks, navigated certifications, overseen multi-million-euro budgets, and launched physical products across Europe, the US, and Asia.
That means you’re not learning theory or beginner tactics.
You’re learning the same product development systems, decision-making frameworks, and cross-functional leadership tools used inside real product organisations, translated into practical, founder-ready steps you can apply immediately.
When we work together, you’ll gain:
- A predictable product development system that replaces chaos with control
- Strategic clarity to choose the right features, partners, and timelines
- Stronger leadership and practical management tools as you step fully into your Product CEO role
- Guidance from someone who understands the pressure, complexity, and ambition behind building products at scale
You’re not here to experiment or wing it.
You’re here to lead your product company with confidence, and that’s exactly what this work supports.
Why Work With Me
Derk-jan
former client
“Collaborating with Marie-Louise ensures that you are doing your utmost.“
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first"
What are clients saying?
"Marie-Louise speaks and writes in various languages"
Marijke
former client
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first.
"Marie-Louise is a good listener, has a pragmatic result-driven style and came with good insights"
Sjoerd
former client
Contact with Marie-Louise has been pleasant from the start. She took the time to properly understand our needs and goal. She defined the quick scan approach in good collaboration. Scan included situation analysis, interviews with colleagues, conclusion, and advice how to proceed.
For us very useful to build further actions upon. I can recommend working together with Marie-Louise.
"Marie-Louise is a great team player, with a proven track record in marketing"
Elisabeth
former client
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions.
"By following the Project Management Starter Lab course I keep an overview of the different phases in a project"
Sandra
former student
The course is designed in such a way that the project structure and phases can be clearly followed, even for employees who have no experience in project management. The modules are well-arranged and can be easily stored so that they can always be used for a new project and as a reference work. The spreadsheets are clear and easy to use per project.
"It guides you through the entire project management process with a number of handy tools and templates"
Luc
former student
The Project Management Starter Lab course had a clear flow and structure. It is a real course for people like me who have no experience in managing large projects. A number of templates are clearly designed for a product development process. With a few very small adjustments, these forms can be used for other projects, such as a webshop/customer portal implementation in my case. This course helps you to shape your project well and is therefore definitely recommended.
Weekly Product CEO insights, without the noise
Each week, I share clear, practical insights drawn from two decades of leading global product development projects. Focused on the decisions that shape profitable, scalable product lines.
If you want to lead product development with clarity instead of reacting, this is a good place to be.
