Product management

7 tips to make an impressive concept drawing of your new product idea

product development
I'm Marie-Louise!

In my 20 years of working as a product & project manager, I’ve got to know some great tools and gained valuable experience to efficiently develop products. I love to share my knowledge and these tools with you.

hey there

3 ways to Professionalize Your Business 

Gimme that

All about effective template and tool to organise your daily business activities

TOp categories

Tools & templates for product definition, benchmarking, specification and more

Practical tips & tricks for your home office and organise your personal and business life

Development process improvements, frameworks and templates

Are you an entrepreneur and do you have a great new product idea? Of course, you have a vivid picture of it in your head. And it does look amazing, right?  But a picture can say more than a thousand words. That’s exactly why you need to show your great idea in the form of a picture as well. Lots of people have a visual focus and grab the content better when they can see what you mean instead of only hearing you explain it.

That’s why it is so important to put pen to paper and create a drawing of your product concept. There are agencies who have specialized in this and can help you create astonishing product concept drawings. But when you are tight on your budget, I have a few tips for you to get started. Even when you’re planning to hire and agency to do this for you, you can benefit from these tips as well, as you can use the concept drawing, which you have created yourself, to brief your agency.

Let’s dive in.

Step number 1 Collect materials

  1. Take a large piece of paper, A3 size preferably.
  2. Pick a few Sharpies in different colors.

Step number 2 Create a mind map

  1. In the middle of the paper, you write down your new product name or project name and draw a circle around it.
  2. Around the product name you’re going to note down the features and benefits of your new product. Why is your new product important to your customers? What problems does it solve? What will be the effect in their life if they buy your product?
  3. Draw lines from the features and benefits to your product name in the middle.

Step number 3 Define the technical solutions of your product

  1. Take a new piece of paper.
  2. Draw a large circle in the middle.
  3. Note down, around the circle, how the features and benefits would be solved in your new product. You’re going to show the proof of the features and benefits on your product.
    • For example: your product will provide your customer information on their body temperature. You would mention for example: ‘body temperature can be read from a display’.
    • If your product is also able to provide audible information on body temperature you add: ‘audible message on body temperature via loudspeaker’.
    • If the sound volume on your product can be adjusted, you add: ‘sound volume can be adjusted via volume Up and volume Down button on the side of the product’. Or ‘sound volume can be adjusted by touching the + and – icons on the display’.
  4. Draw lines from the solutions you have noted down to your product name in the middle.

Step number 4 Note down your product values

  1. Take a new piece of paper.
  2. Write your product name in the middle.
  3. Note down around your product name the values that belong to your new product. For example: robust, reliable, high quality, soft material, child friendly, bright colors, clear graphics, round shaped, heavy quality feel, light as a feather.
  4. Draw lines from the features and benefits to your product name in the middle.

Step number 5 Sketch the shape of your product

  1. Take a new piece of paper.
  2. Now you’re going to combine all the information from the other papers.
  3. You are going to make a first drawing of how your product might look like. You do this based on step number 3 and 4, the features and benefits and the values of your product.
  4. You need to define the shape of your product: does it have round shapes, or is it square? Is it bulky and fat or slim? Does it need to be ergonomically? Write this down in the left top corner of the paper.
  5. Should it be hand-held or does it stand or lay on a table. Write this down in the left top corner of the paper.
  6. What size does it approximately have? Write this down in the left bottom corner of the paper.
  7. Start sketching the shape by drawing the outer lines of the product. Base your drawing on the shape characteristics you have defined.
  8. Add elements to your product like buttons, display, LED, rotary wheels, wiring, antenna, knobs, screws, loudspeaker, microphone, etcetera.
  9. Write down the functions of these elements around the drawing.
  10. Draw lines from the functions towards the elements of the product.

Step number 6 Indicate your product colors

  1. If you already have an idea about what color your product needs to be, start coloring the housing of your product.
  2. Mention the color tones in the right top corner of the paper.
  3. Also indicate the color of the LED’s if your product has lights. For example, mention ‘ON/OFF LED flashing red when not connected’, or ‘solid green when ON’. Mention this in the right top corner of the paper.

Step number 7 Add your product graphics

  1. If your product has graphics and text on it, add this to your drawing as well. For example, the volume wheel might have numbers (1-10) or the text low, medium, high. Write down this text near the volume wheel. You might have an ON/OFF button on your product. Add this text as well near the respective element.
  2. Draw a line from the text to the respective element to indicate where it belongs to.
  3. Note down in the bottom right corner of the paper the font type you like for your graphics.

 

When your product concept drawing is ready, make pictures with your phone of all the papers and save the pictures on your computer in a folder named ‘Product Concept’.

Add the final picture from step number 7 to your project briefing.

With these 7 steps you can create a decent product concept sketch yourself.

When you need to brief your team, your communication agency, or your supplier you can provide them with detailed information on your new concept.

If you like to receive my tips directly in your inbox, sign-up for my weekly tips by clicking the link below.

 

Yes! Sign me up!

+ show Comments

- Hide Comments

add a comment

Reply...

SUPER ORGANISED, SPORTY, INTERIOR DESIGN LOVER, PASSIONATE ABOUT PRODUCT CREATION & AMAZING AT STRUCTURING ANYTHING. 

Hi, I'm Marie-Louise.

I teach business owners and entrepreneurs effective action steps for professionalizing their new product development process to take their business to the next level. 

Because I want to help you take the next step in professionalizing your business, I have created an online program focussed at creating a structured and efficient product development process in your business.

Learn more

TOP RESOURCES

Creating your project briefing, profitability calculation and project planning will help you kickstart your new product development and help you transform your new product idea into a thriving business!

TOP RESOURCES

3 ways to professionalize your new product development to take your business to the next level is the ultimate guide that will show you how to organize your activities around product creation, track project progress and manage your team. 

FREE DOWNLOAD

3 Ways to Professionalize Your Business

Is your business doing great and are you ready to scale?
My free guide on 3 ways to professionalize your new product development to take your business to the next level is the thing you need.

bureau flo

If you encounter a challenge during your new product development, please do not hesitate to contact me. 

@bureau_flo

© Paper Plane 2020. All rights reserved. | Legal | Design by TONIC