Welcome to this week’s blog post, where we dive into the essentials of structuring the development of your new physical product. Drawing on my experience as a product manager for a consumer electronics company, this guide aims to help you implement a structured approach to product development, from ideation to launch. By following this step-by-step […]

In today’s competitive market landscape, understanding your competition is crucial for the success of any new product. Conducting a comprehensive competitor benchmark can provide valuable insights into market standards, pricing strategies, feature offerings, and more. Here’s a step-by-step guide to help you effectively benchmark your competitors. Introduction Welcome! In previous discussions, we’ve delved into the […]

Are you a product entrepreneur embarking on your first product journey or expanding your product portfolio with new additions? You might be in the phase where you’re defining your product concept, which can be particularly challenging, especially if it’s your first time. You don’t want to overlook important details; you want to brief your manufacturer, […]

The goal of the Project Business Plan is to give insight in the business case and convince stakeholders in your organization or business why this new product is such a great idea.  Let’s dive in more details on why you need to create a project business plan and what should be inside. How to keep your […]

Are you thinking about manufacturing your own product idea? That’s amazing! There are various ways to do this. Outsourcing the manufacturing to a third party or manufacturing it yourself. White labeling your product or private labeling? It depends on objectives and resources which way is the best one for you. Let’s get into more of […]