realistic product development budget
9 steps to create realistic project planning for tangible products
3 benefits of involving your communication expert early in new product development
project management

Please check this blog if you would like to get some tips on how to keep an eye on the progress of your trade good supplier during your new product development.

When you are developing a new product, your focus is first on the technical, financial and commercial feasibility of the project. When all those boxes are ticked, and product development is taking of, it is time to involve the marketing communication responsible as well.

Often have I carried the ‘product management hat’ and at the same time the ‘project management hat’ during a new product development project. Was this difficult to do? No, not really, as the responsibility of both roles was very clear and I had a lot of experience in both roles. Was there ever a friction in time management between both roles? Did one role sometimes get priority over the other? Yes, definitely.

marketing communication, project management

Ever experienced that product samples and communication materials are missing on crucial moments during the development of your new product? Want to prevent this? Involve the marketing communications responsible much earlier in the process.

With the summer holiday season just around the corner, it’s time to take a look at how your projects can continue while you are out of the office. Everybody needs a brake from work, but our projects need to speed ahead as customers are waiting for their products.
For every product or project manager the opportunities to transfer projects during holidays are different.