When you know your customers’ needs, you can develop great products.

Hi there,

My name is Marie-Louise Anthonissen and I’m here to help you in developing exciting products that delight your customers.

When I started 20 years ago as product manager for Philips, I was overwhelmed with all the activities I was responsible for. I had to interact with many disciplines and deliver output at so many moments in the product development process, it was impossible to keep overview and track without some help.

From idea generation to mass production and even after, you are the owner of the product. You’re the only one who knows every little detail of your new product and are therefore the first person people speak to in case of questions or issues. And this happens a lot!

My savior in busy times

Luckily, Philips just introduced the product creation process. Some companies call it the product engineering process, or product realization process, for sure other names are used.  I call it New Product Development process, because this process comprises all phases from idea generation to mass production and product introduction. This process was my savior in busy, crazy times. And not only for me, but for all team members, structure and clarity is crucial to successful product development.

Because I want to help you in successfully define, develop, manufacture and launch your new products to the market, I’m creating a practical and hands-on online course that helps you transform your product idea into a thriving business.

Bureau Flo

Bureau Flo was established by me in 2011 to provide freelance project management support to the manufacturing industry.

I’ve more than 20 years of experience in managing multi-disciplinary project teams in international product development projects: from idea generation to mass production and product introduction. I ‘ve in-depth knowledge on new product development processes, new product definition and introduction and worked as product manager and project manager for various multinationals such as Bosch Security Systems, Philips Lighting, Philips Consumer Lifestyle, Brabantia, Cordstrap, Thomas Regout International, GEA International GmBH.

My clients praise me for my flexibility, communication strengths and my structured way of working.

Power of flexibility

Because of my in-depth experience with new product development projects, I can easily find my way in your business and be effective from day one. I’m known for actively contributing to projects from project management, product management, marketing, design and content creation perspective. I know the devil is in the details.

Power of communication

My open, positive character and communication skills help connecting people from various disciplines to work together as a team to realize new products. I respect and accept people and their differences. I’m honest and objective, and I take time to make a connection. I’m known for my integrity.

In every project, my goal is to communicate openly and offer transparency on project progress. I’m comfortable in communicating through all levels in the organization.

Power of structure

By keeping the focus and engage daily with project team members, third party suppliers and other stakeholders a smooth development process can be realized.

I work with a structured method to safeguard that all new product development deliverables and procedures are according the standards and project goals are realized.

My experience in working with third party suppliers and colleagues from all over the world, benefits the projects where different cultures are represented.

Please check my LinkedIn page for more details.

 Mastering many talents and markets

“Making deliverables for a company like Bosch Security and Safety Systems always involves alignment between a number of departments, priorities and management levels. People who work for us are expected to master many talents and need to have an extensive knowledge of our markets. It is refreshing to work with somebody that exceeds all these expectations.

Marie-Louise Anthonissen, the driving force behind our cooperation with Bureau Flo, speaks and writes in various languages: project management, marketing, sales, design, programming, design, content and never forgets to put the needs of our customers first. I would like to express my sincere thanks to her for the first-rate jobs she did.“

Marie-Louise is a great team player, with a proven track record in marketing. She is passionate about making the consumer’s and customer’s voice heard throughout the organization she works in and translates these consumer/customer insights into winning product propositions.