"There has to be a better way to build this"

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If you’ve ever thought that about your own product, you’re exactly who this is for.




The Physical Product Founders Hub is a small, hands-on program for women developing serious physical products, whether it’s your first or your next, who are ready to lead with structure instead of figuring it out alone.


Built on 20+ years leading international product development at companies like Bosch and Philips.

But the path from idea to finished, sellable product is longer and more tangled than you expected. You’re not always sure what comes first, who you need on your team, or what you’re missing.

You know your product matters. The process behind it should too.

Maybe you’re at the beginning. The idea is real: something you couldn’t find, something you know should exist.

Either way, it often sounds like this:
“I don’t know what I don’t know.”
“I thought I could launch in a year. Three years later, we’re almost there.”
“We don’t have a clear process.”
“I can’t keep doing this on my own.”

Or maybe you’re further along. You’ve launched, your customers value what you’ve built, but behind the scenes it still feels like firefighting.

Timelines slip. Decisions wait on you. Every project feels like starting from scratch.

The common thread isn’t your ability. It’s that no one ever handed you a structured way to lead product development. That’s what changes here.

You’re developing a real physical consumer product, your first or an expansion of an existing line
You’ve decided to build it, and you’re ready to invest the time, focus and resources to do it properly
You want structure and systems, not more improvisation
You’re ready to lead your product development, not hand it off and hope
You’re building toward a profitable, scalable product company, not a hobby or a someday idea

You're a strong fit if…

This is for you if you’re serious about building, not just thinking about it.

You’re still deciding whether you want to build a product at all
You want someone to build or manage your product for you
You’d rather improvise than follow a repeatable process



This isn’t the right place if:

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Imagine leading your next product development with clarity, not chaos.

Imagine...


  • A clear roadmap you can follow for every product you develop
  • Confident decisions on cost, risk and timing, before you commit
  • A team that stays aligned without you holding every piece
  • A product line that grows on purpose, supported by systems that scale

The shift is from “I hope this works” to “I know what I’m doing.”



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Before a single design is finalised or a supplier is briefed, you know what matters, what comes next, and who owns each decision..

This is where Product CEO thinking becomes your day-to-day practice.

Inside, you learn to lead like a Product CEO.

  • Turning product decisions into a clear, repeatable process
  • Knowing what comes next, who owns what, and where to invest, before money is committed
  • Leading suppliers and teams with calm authority instead of chasing and micromanaging
  • Building predictable timelines and budgets you can actually rely on
  • Expanding from one product into a structured line, without burning out

Early-bird pricing: waitlist members get the lowest price this cohort will be offered
First access: you’ll hear when doors open before any public announcement, and spots are limited
The full picture: structure, format and investment, so you can decide calmly and on your terms

Why join the waitlist now

The next cohort opens in September 2026, and it’s small by design. Joining the waitlist gives you:

Joining doesn’t commit you to anything. It simply means you’re first in line, at the best price, when it opens.

I’ve been in the trenches of this work.

When I started managing product development projects, I was thrown into the deep end. I had to coordinate engineers, suppliers, designers, marketing teams and project schedules all at once. And I realised something quickly: without structure, development becomes chaos.

So I began building repeatable systems. Systems that helped teams stay organised, track progress, make decisions at the right moment, and bring products to market successfully. Over the years I used them to manage consumer electronics, B2B technology products and international development teams. The same principle always held: structure creates predictability.

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I'M MARIE-LOUISE

For over 20 years, I led international product development at companies like Bosch and Philips: complex portfolios, global supplier networks, certifications, multi-million-euro budgets, and high-stakes launches across Europe, the US and Asia.

Today I help female founders lead physical product development with that same clarity and professionalism, without the corporate weight. Not faster at any cost, but thoughtfully, profitably, and in a way that protects what makes your product meaningful.

Philips Baby care

At Philips Baby Care, as product manager, I co-defined the product strategy for the Baby Care range and led product management from idea generation through to mass production, including the baby monitor product line, market research, competitor analysis, and the marketing communication around launch.

Bosch Security Systems

At Bosch Security Systems, as project manager for Public Address and Conference Systems, I led complex international teams from idea through development, manufacturing and launch, working with suppliers across the Far East.
Later, as interim program manager, I defined and implemented business improvement programs, working alongside global marketing, product management, purchasing and logistics to deliver multiple profit-improvement projects.

female founder, consumer product line

"Before working with Marie-Louise, I was developing my product on instinct and hoping everything would come together. She gave me a clear, repeatable process and the confidence to lead my team and suppliers instead of chasing them. For the first time, I know exactly what comes next. My only wish is that I had found her when I started."

I've been in the trenches of this work

  • Small cohort.
  • Intentional pace.
  • Clear leadership focus.



Be first in line when the September 2026 cohort opens.