Where Experienced Product Founders Become Product CEOs and Scale with Proven Systems.
A structured, founder-friendly product development system that helps you make smarter decisions, lead your team with confidence, and scale your physical product company, without chaos, stress, or preventable mistakes.
Inside the Physical Product Founders Hub, you’ll learn the product development systems, strategic frameworks, and leadership tools I’ve refined over two decades of managing global product portfolios.
You’ll develop products faster, brief your team with clarity, make aligned decisions, and guide your business with a roadmap that keeps every project moving, without burning out, second-guessing yourself, or wasting money on preventable mistakes. This is how you scale as a Product CEO.
You’ve already launched.
Now you’re ready to grow with intention.
- Managing multiple product ideas and feeling the pressure of choosing the right next step.
- Tired of development delays, unclear timelines, or suppliers who need constant follow-up.
- Spending too much time fixing problems instead of guiding your team strategically.
- Wishing you had a clearer system for making product decisions, so you stop second-guessing yourself.
- Feeling the responsibility to grow your product line… while trying not to burn out in the process.
- Realising your business has outgrown “winging it,” and you need structure that matches your ambition.
You’ve launched your first product and you’re proud of it.
But now that you’re growing, the weight of leading a product company is starting to show.
Does This Sound Like You?
You know you’re capable of more.
You just need the right systems and support to lead your product business with confidence.
Your suppliers are aligned, your development moves forward smoothly, and you finally have the confidence that comes from working with a predictable, proven system.
Imagine This Instead…
Your next product starts with clarity, not chaos.
You know exactly what to prioritise, what to delegate, and how to guide your team without micromanaging.
Imagine...
- Having a clear roadmap for every product you create.
- Knowing your costs, risks, and timelines before you even start.
- Leading your team with calm authority instead of firefighting.
- Seeing your product line grow intentionally, backed by smart decisions—not guesswork.
- Feeling proud of how professionally your product business now runs.
Scaling your physical product company suddenly feels exciting again… purposeful, aligned, and fully in your control.
Free up your time to focus on strategic growth and enjoy life beyond your business by leveraging my proven templates, processes, and frameworks to develop your products efficiently and within budget.
Move forward with assurance, knowing you have the support to tackle any challenge, by participating in biweekly coaching sessions to refine your strategies and get expert feedback.
Share insights, celebrate successes, and find the accountability you need to thrive by joining a dynamic, private community of experienced female product founders who are scaling their businesses.
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Here’s what you’ll master:
The Product CEO Development System
A complete, founder-friendly product development framework that guides you from idea to launch—so every product moves forward with clarity, control, and predictable momentum.
The Product Roadmap & Portfolio Strategy Tools
Stop guessing what to build next. Learn how to define, prioritise, and plan a product line that supports long-term business growth.
Supplier & Team Leadership Frameworks
Clear tools and templates to brief designers, developers, and manufacturers—so you lead with confidence, rather than chasing people for updates.
Pricing, Costing & Financial Decision-Making Tools
Make smarter decisions using real numbers—so you avoid costly surprises and protect your margins.
Monthly Workshops & Expert Coaching
Work with me to review your project, refine your decisions, and stay aligned with your roadmap.
A Supportive, Ambitious Community of Product Founders
Connect with other women building real product companies—not hobbyists—so you stay inspired, accountable, and supported.
The Hub gives you the structure, systems, and strategic support you need to build a stronger product line and scale your business with confidence.
What’s Inside the Physical Product Founders Hub
You stop firefighting and start leading with clarity.
Your product ideas turn into structured plans—not overwhelming to-dos.
Your decisions become faster and more aligned with your long-term goals.
Your development process becomes predictable instead of chaotic.
Your team feels supported, guided, and aligned—no more constant follow-up.
You know what to build, when to build it, and how to build it properly.
You trust yourself as the leader of a growing product company.
Here's what changes when you join
Elisabeth, consumer Electronics
"Marie-Louise is a great team player, with a proven track record in marketing.
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
LET'S DO IT!
Has launched at least one product and is ready to build a product line.
Wants to grow intentionally, not by working harder or adding more stress.
Is tired of chaotic development cycles and wants clear, professional systems.
Feels responsible for leading the business but needs stronger processes behind her.
Wants to brief designers, engineers, and suppliers with confidence.
Craves clarity in decision-making so she can stop second-guessing herself.
Is ready to operate like a Product CEO, not just a founder with ideas.
The Physical Product Founders Hub
is Right For You If You’re an ambitious female founder who:
You’re still figuring out your first product idea.
You’re not ready to invest time in building stronger systems or processes.
You want a quick fix, not a sustainable, scalable way of working.
You prefer trial-and-error over guidance, structure, and clarity.
You’re not ready to step into the role of Product CEO.
The Physical Product Founders Hub
is NOT For You If:
This program is designed for founders who are serious about scaling—and who want to lead their product business with intention and professionalism.
Private Community for Founders & Leaders
Stay connected with other ambitious women on the same journey—ask questions, share wins, and stay accountable.
Monthly Live Workshops
Advanced topics like Project Budgeting, supplier evaluation and selection processes, timeline planning, managing technical teams, and aligning your roadmap with business goals.
6 months of Live Implementation Support
Biweekly live group Q&A sessions with me to answer questions, review your work, and keep momentum going.
9-Module Product Development Curriculum
A proven, Product CEO System that guides you from idea to launch
Because if you’re ready to grow your product line, guide your team with confidence, and scale your business with predictable systems, not chaos, then you’re ready for the Hub.
Are You Ready To Lead Like a Product CEO?
Done-for-You Templates, Calculators, and Playbooks
Everything you need to stop reinventing the wheel—plug these into your projects immediately.
Ongoing Email + Community Check-ins
You’re never doing this alone. We keep your progress moving with strategic nudges and expert insights.
Inside, you’ll access the frameworks, tools, and support you need to run your product company with the clarity and confidence you’ve been looking for.
Sandra
Window decoration & telescopic slides
"By following this course I keep an overview of the different phases in a product development project. The modules are well-arranged and can be easily stored so that they can always be used for a new project and as a reference work. The spreadsheets are clear and easy to use per new product development project."
Hi, I'm Marie-Louise Anthonissen
I teach you how to run a world-class product company.
With more than 20 years managing international product lines at Bosch and Philips, I’ve overseen complex engineering projects, coordinated global suppliers, navigated certifications, managed multi million-euro budgets, and launched dozens of physical products across Europe, the US, and Asia.
This means you’re not learning theory or beginner tactics.
You’re learning the proven product development systems, decision-making frameworks, and cross-functional leadership tools that real product organisations use to scale—translated into practical steps you can implement immediately.
When we work together, you’ll gain:
- A predictable product development system that removes chaos from your process.
- Strategic clarity to choose the right features, partners, and timelines.
- Stronger leadership and practical management tools as you step into the role of Product CEO.
- Support from someone who has delivered products at a global scale and understands the pressures, challenges, and ambition you’re carrying.
You deserve guidance that matches the level you're operating at.
And that’s exactly what you’ll find here.
Why Work With Me
Extra Bonuses! Extra Bonuses! Extra Bonuses! Extra Bonuses! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES!
- Learn how to create a project schedule for your new product development + get the done-for-you template
Includes:
€997 value
Bonus #1 Done-for-You Product Development Schedule
AND YOU'LL GET THESE EXTRA BONUSES (FOR FREE!)
Enroll Today
- Learn how to set-up the project management structure in Asana to manage your team or yourself from idea to Launch
Includes:
€497 value
Bonus #2 Project Plan Training in Asana
- Done-for-you templates, processes and systems that you can plug into every stage of your new product development.
- Project planning? Budget calculations? Profit margin calculations? And so much more. We've got you.
Includes:
€497 value
Bonus #3 Product development Templates
I'm ready to join!
Over $19997 worth of Product Business Development tools and support to scale your amazing product business....
Bonus #3 Product Development Templates
Learn project budgeting templates, product cost price calculation tools, performing a project risk evaluation for your new product line. And so much more.
Bonus #2 Project Plan Training in Asana
Learn how to set-up the project management structure in Asana to manage your team or yourself from idea to Launch.
Bonus #1 Done-for-you Product Development Schedule Start your new product development fully prepared and with a schedule that you can customize towards your product.
9 modules showing you my Product CEO System from ideation through specification, development and launch.
ALL yours for just $4799
Here’s What You’re Getting When You Enroll in The Physical Product
Founders Hub Today:
Ok, Let's Recap!
The Product Founder Hub is entirely digital.
Giving you the freedom to learn when it suits your schedule and at your own pace. Each week, a new module is released and can be viewed on demand. After that, The Product Founder Hub is accessible to you to return to anytime as long as it is offered by us.
Still wondering if this program is for you?
Book a free 15-minute clarity call with me to get all your questions answered and see if this program is the perfect fit for your goals.
This call is designed to help you gain the clarity you need to join the program and feel 100% confident about your next step toward building the product and business you’ve been dreaming of.
marijke
public address systems
"Marie-Louise speaks and writes in various languages:
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first."
Elisabeth
consumer electronics - baby care
"Marie-Louise is a great team player, with a proven track record in marketing.
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
derk-jan
Conference systems
"Collaborating with Marie-Louise ensures that you are doing your utmost.
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first."
What Others are saying
JOIN THE PROGRAM TODAY:
join now
6x $839
Payment plan
join now
$4799
Pay in full
9-Module Product CEO System
6 months of Live Implementation Support
Monthly Live Workshops
Private Community for Female Founders & Leaders
Done-for-You Templates, Calculators, and Playbooks
Ongoing Email + Community Check-ins
Same as pay-in-full
The Physical Product Founders Hub is the most hands-on digital program for founders, entrepreneurs and small business executives who are motivated and committed to developing their physical product portfolio or an amazing product idea that is trusted to their care.
By the end of these 30 days, you'll have received access to module One, Two and Three.
Meaning, you'll have had the opportunity to create your product foundation and get your Product Development Framework in place. This is the MOST IMPORTANT ASSET for you to manage all the needed deliverables and activities of your product development in your business.
If you don't feel totally confident and motivated by how you created your Product Development Framework to make your product a reality, simply reach out, show me you've put in the work, and we'll refund your investment.
Plus You’ll be Backed by a Risk-Free
30 Day Guarantee
Day
30
risk-free
So… Any Questions? Here Are Some Frequently Asked Questions.
This will work for all type of product-businesses and niches that have an idea for a physical product + where product development is needed to bring a product idea to life. This will not work for service-based businesses or businesses that buy and sell finished goods. Book a Free call with me to get 100% clear if this program is for you or not.
No, this program is not right for you. If you haven’t launched your first product yet, you’ll still need the fundamentals first. This program is for advanced founders, ready to grow and scale their product business.
Yes, the program contains ready-to-go-templates. Saving you countless hours creating checklists, spreadsheets and powerpoints needed to develop your product. You can take your new product idea and immediately apply these templates . Every module of the course is packed with practical templates and worksheets.
The program is extremely hands-on. You can take your new product idea and immediately apply what you learn. You’ll have small wins from the start. Every module of the course is packed with practical templates, worksheets. PDF guides to help you move closer to your product and business goals. You can implement your learning on the go.
The program has weekly online group coaching.