- Timelines slip and you're not always sure whyDecisions about costs, features, and suppliers carry more weight than you expected
- You're coordinating designers, engineers, and suppliers without a clear system to
- keep everyone aligned
- You're spending more time fixing problems than leading your product forward
- You feel like you should know more than you do
You're building something meaningful.
But no one told you how hard product development actually is.
Whether you're developing your first physical consumer product or building out a full product line, at some point the complexity catches up with you.
"I'm capable. So why does this still feel so messy?"
The challenge isn't your product idea. It isn't your work ethic. It's that nobody ever gave you
a structured system to run product development the right way.
That's exactly what the Founders Hub gives you.
You're developing a physical consumer product and want to build it right from the
start
• You've already launched and your process needs to grow as your business grows
• You're tired of guessing, googling, and piecing together advice from different experts
• You want a clear, repeatable system you can lead, not just react to
• You're ready to step fully into your role as the product leader your company needs
This program is designed for you if…
Imagine leading your next product development with clarity, not chaos.
Imagine...
- You know exactly what to do next, in what order, and who owns each decision
- You brief your designers, engineers, and suppliers with confidence from day one
- Cost and timeline decisions are grounded in data, not hope
- Your team stays aligned without constant follow-up from you
- Your product moves forward on schedule, within budget, without the chaos
- You lead your product company the way you always knew you could
This is what changes when structure replaces guesswork.
Put proven product development frameworks, templates, and decision tools in place so every project starts with clarity. You create realistic timelines, aligned budgets, and clear priorities, reducing rework, avoiding costly mistakes, and replacing reactive problem-solving with a system you trust.
Strengthen your leadership through weekly strategic sessions focused on real product decisions. We pressure-test ideas, refine priorities, and address challenges as they arise, so you’re not carrying complex decisions alone and can lead your team with clarity, authority, and calm.
Join a private community of experienced product founders building and scaling product companies. This is a focused, high-calibre space for perspective, accountability, and shared standards, where you can think out loud, learn from peers at your level, and stay aligned as your company grows.
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Build with structure
Lead with confidence
Scale in Community
How the Founders Hub supports your next phase of growth
At the heart of the Hub is a proven, end-to-end product development framework that brings structure to every stage of your product journey, from concept to launch and beyond.
You’ll work with:
- Clear product development phases and decision gates
- Defined roles, responsibilities, and handovers
- Practical tools to align design, engineering, sourcing, and launch
- A repeatable way to plan and prioritise your product roadmap
This framework replaces guesswork with a system you can rely on, even as your product line grows.
A structured product development and leadership system designed to help you build and scale your product company with clarity, control, and confidence.
What’s Inside the Physical Product Founders Hub
You’ll gain access to the same planning tools and templates I’ve used to manage complex, multi-product portfolios.
These tools help you:
- Create realistic budgets and timelines before committing resources
- Evaluate costs, risks, and trade-offs with clarity
- Make confident product decisions without over-analysing or delaying progress
- Keep stakeholders aligned as projects move forward
This is where confidence comes from: knowing your decisions are grounded in data and structure.
Every week, we meet live to work through real product challenges, decisions, and priorities.
These sessions are designed to:
- Pressure-test your plans before costly mistakes are made
- Refine your strategy as your company evolves
- Support you in leading your team and suppliers more effectively
- Ensure consistent momentum across your product projects
This is not generic coaching, it’s hands-on, decision-level support.
You’ll join a curated, private community of founders and leaders who are building and scaling physical product companies.
Inside the community, you’ll find:
- Thoughtful discussions with peers at a similar stage
- Shared standards around quality, leadership, and execution
- Accountability and perspective when decisions feel heavy
- A professional, supportive environment designed for serious builders
This is a place to think strategically, not perform or compete.
Each month inside the Hub, we go deeper into practical topics that help you run your product development more effectively.
These trainings focus on the operational side of building a product company, from structuring development schedules and managing projects, to working more efficiently with tools, data, and new technologies.
You’ll learn practical methods that help you organise your development work, coordinate your team and suppliers, and make better decisions as your product business grows.
You move from reactive firefighting to calm, confident leadership
Product ideas are translated into clear plans with priorities, owners, and timelines
Decisions become faster, more strategic, and aligned with long-term goals
Your product development process becomes structured, predictable, and repeatable
Your team operates with clarity and alignment, without constant follow-up
You know what to build, when to build it, and how to execute properly
You trust yourself as the Product leader of a growing product company
Here's what changes when you join
You’re building (or ready to build) a product line, not a one-off launch
You want structure, systems, and repeatable processes to support growth
You’re ready to lead intentionally, not reactively
You value clarity, thoughtful decision-making, and professional standards
You’re willing to invest time and focus into building strong foundations
This program is right for you if…
You’re still exploring ideas or haven’t launched a product yet
You’re looking for quick wins, shortcuts, or purely marketing-focused tactics
You want someone to “do it for you” rather than lead alongside you
You’re not ready to invest in systems, structure, and leadership development
You prefer improvising as you go instead of building repeatable processes
This program is not right for you if…
Predictable Product Development Framework Curriculum (4 Modules)
Weekly learning of the proven, product development framework that you’ll implement in your business through all phases in development
Includes :
The Product Development Roadmap, The Product Development Engine, The Product CEO Leadership Structure, Your Product Growth Strategy
Your 12-Weeks Product Development Support System
Live Implementation & Decision Support (12 Weeks)
Weekly sessions to review progress, unblock challenges, and keep momentum
Every week, we meet live to work through real questions, decisions, and roadblocks. This is hands-on implementation support, designed to help you apply what you’re building, not just understand it.
Monthly Deep Dive Trainings (3 months)
Deep dives into the topics that matter as you scale
These trainings focus on the operational side of building a product company, from structuring development schedules and managing projects, to working more efficiently with tools, data, and new technologies.
Private Community for founders and Leaders
A focused space for experienced founders and product leaders
You’ll join a private community of women building and scaling physical product companies, a space for thoughtful discussion, accountability, and perspective from peers who operate at your level. Together you build a sustainable, profitable company that fits real life with the predictable product development framework and leadership systems.
Done-for-You Templates, Calculators & Playbooks
Practical tools that help you implement the Predictable Product Development Framework in your business
Insead of building spreadsheets, checklists, and planning documents from scratch, you can use the same structured templates and calculators I’ve used for years in professional product development projects.
Over the past 20+ years, I’ve led international product portfolios at companies like Bosch and Philips. I’ve managed complex engineering projects, global supplier networks, certifications, multi-million-euro budgets, and launches across Europe, the US, and Asia.
That experience shapes everything inside the Founders Hub.
You’re not learning theory or beginner tactics.
You’re working with proven product development systems, decision-making frameworks, and leadership tools used inside real product organisations, tailored for founder-led companies that need clarity, not corporate bureaucracy.
When we work together, you gain:
- A clear, repeatable way to lead product development without firefighting
- Stronger decision-making across costs, timelines, and priorities
- Practical leadership tools to guide teams and suppliers with confidence
- Support from someone who understands both the technical and human complexity of scaling products
This work is designed for founders and leaders who take their role seriously, and want guidance that matches the level they’re operating at.
Why founders at this stage choose to work with me
Considering The Physical Product Founders Hub?
If you’ve read through the details and want to talk through whether this is the right next step for you, I invite you to book a private 30-minute clarity call with me.
On this call, we’ll look at where you are in your product journey, what you’re building toward, and whether the Founders Hub is the right fit to support your next phase of growth.
marijke
Bosch public address systems
"Marie-Louise speaks and writes in various languages:
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first."
Elisabeth
consumer electronics - baby care
"Marie-Louise is a great team player, with a proven track record in marketing.
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
derk-jan
Conference systems
"Collaborating with Marie-Louise ensures that you are doing your utmost.
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first."
What Others are saying
The Physical Product Founders Hub is designed for founders and leaders who are serious about building and scaling physical product companies with structure, clarity, and intention.
That said, I want you to feel confident in your decision.
During the first 30 days, you’ll have access to the initial modules and frameworks that form the foundation of the Predictable Product Development Framework. This is where you put the core structure in place, the same framework you’ll use to plan, manage, and lead your product development moving forward.
If, after actively engaging with this material and applying the framework, you feel the Hub is not the right fit for you at this stage, you can reach out within the first 30 days.
Show me the work you’ve done, and I’ll refund your investment, no hard feelings.
This guarantee exists to support thoughtful decisions, not passive participation.
It’s here so you can move forward with confidence, knowing you’re backed as you step into your next phase of leadership.
This guarantee applies to the first 30 days of the program
A Thoughtful 30-Day Fit Guarantee
Day
30
risk-free
Frequently Asked Questions.
The Hub is designed to fit into a busy founder’s or business leaders reality.
Most members spend 3-5 focused hours per week working with the frameworks, tools, and live sessions. The emphasis is on quality decisions, not busywork.
You’re not adding more to your plate, you’re replacing reactive work with structured thinking and clearer priorities.
That’s exactly when structure matters most.
The Hub is built for founders and leaders who are already carrying responsibility and complexity. The systems help you reduce decision fatigue, avoid rework, and create clarity for your team, so your time is used more intentionally.
Many members join because they can’t afford to keep working reactively.
You’re a good fit if you’ve already launched at least one physical product and are now facing more complexity, more ideas, more decisions, more people involved.
If you’re still at the idea stage, this program will feel premature.
If you’re scaling without structure, this is often the most impactful moment to put systems in place.
No, but you should be working with external partners, suppliers, or planning to build a team.
The Hub helps you lead product development effectively whether you’re collaborating with freelancers, agencies, or an internal team. Many founders join while transitioning from “doing everything themselves” to leading others.
The program has weekly online group coaching. The sessions are recorded. You can submit your question in advance and watch the replay of the live session.
The Hub focuses on product development processes and leadership, systems, and decision-making.
While product strategy and business alignment are part of the work, this is not a marketing or sales program. It’s for founders who want to build strong products and scalable systems that support long-term growth.
That’s exactly what the Product CEO clarity call is for.
It’s a 30 minute, focused conversation to talk through your current situation, goals, and timing, and to see whether the Hub is the right next step for you.