Your product is serious. Your development process should be too.
The Physical Product Founders Hub is a high-touch coaching program for female founders building physical products, who want a proven system to build and launch without chaos, costly mistakes, or figuring it out alone.
Whether you're developing your first product or leading a growing product line.
Based on 20+ years leading international product development projects.
You're building something real.
Maybe you're in the early stages. A product idea is taking shape, but the road from concept to finished, sellable product feels longer and more complex than you expected.
"I'm capable. So why does this still feel so messy?"
But behind the scenes, the process that got you here is starting to show its limits. Timelines slip. Decisions carry more weight. Your product line is growing, but the system behind it hasn't caught up.
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Or maybe you've already launched. You're proud of what you've built, and your customers value it.
In both cases, the problem is the same: there's no clear, structured process behind how your products are developed.
And without that, growth costs more, in time, money, and mental energy, than it should.
That changes here.
This program is designed for you if you know your current way of working is costing you more than it should.
You feel the weight of what you don't know, or you know what's missing but haven't been able to build it yet
You want structure and systems, not more improvisation
You're ready to lead your product development proactively, not reactively
You're serious about building a profitable, scalable product company
You're open to investing in the support, tools, and expertise to do it properly
You're a strong fit if…
You're still deciding whether you want to build a product at all (not exploring how, genuinely undecided on whether)
You want someone to manage or build your product for you
You're not ready to take ownership of your product development decisions
You prefer to improvise rather than build repeatable, structured processes
This program is not right for you if…
Imagine leading your next product development with clarity, not chaos.
Imagine...
- Having a clear, repeatable roadmap for every product you develop
- Making confident decisions around costs, risks, and timelines before money is committed
- Leading your team with calm authority, not urgency or micromanagement
- Seeing your product line expand intentionally, supported by systems that scale
- Feeling proud of how professionally your product company operates, at any stage
This is what changes when you stop relying on experience and instinct alone, and start leading with clear systems, defined roles, and intentional decisions.
Before the first design is finalised or a supplier is briefed, you know exactly what matters, what comes next, and who owns each decision. Your development process is no longer reactive, it's structured, predictable, and designed to support growth.
Put proven product development frameworks, templates, and decision tools in place so every project starts with clarity. You create realistic timelines, aligned budgets, and clear priorities, reducing rework, avoiding costly mistakes, and replacing reactive problem-solving with a system you trust.
Strengthen your leadership through weekly strategic sessions focused on real product decisions. We pressure-test ideas, refine priorities, and address challenges as they arise, so you’re not carrying complex decisions alone and can lead your team with clarity, authority, and calm.
Join a private community of experienced product founders building and scaling product companies. This is a focused, high-calibre space for perspective, accountability, and shared standards, where you can think out loud, learn from peers at your level, and stay aligned as your company grows.
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Build with structure
Lead with confidence
Scale in Community
How the Founders Hub supports your next phase of growth
At the heart of the Hub is a proven, end-to-end product development framework that brings structure to every stage of your product journey, from concept to launch and beyond.
You’ll work with:
- Clear product development phases and decision gates
- Defined roles, responsibilities, and handovers
- Practical tools to align design, engineering, sourcing, and launch
- A repeatable way to plan and prioritise your product roadmap
This framework replaces guesswork with a system you can rely on, even as your product line grows.
A structured product development and leadership system designed to help you build and scale your product company with clarity, control, and confidence.
What’s Inside the Physical Product Founders Hub
You’ll gain access to the same planning tools and templates I’ve used to manage complex, multi-product portfolios.
These tools help you:
- Create realistic budgets and timelines before committing resources
- Evaluate costs, risks, and trade-offs with clarity
- Make confident product decisions without over-analysing or delaying progress
- Keep stakeholders aligned as projects move forward
This is where confidence comes from: knowing your decisions are grounded in data and structure.
Every week, we meet live to work through real product challenges, decisions, and priorities.
These sessions are designed to:
- Pressure-test your plans before costly mistakes are made
- Refine your strategy as your company evolves
- Support you in leading your team and suppliers more effectively
- Ensure consistent momentum across your product projects
This is not generic coaching, it’s hands-on, decision-level support.
You’ll join a curated, private community of founders and leaders who are building and scaling physical product companies.
Inside the community, you’ll find:
- Thoughtful discussions with peers at a similar stage
- Shared standards around quality, leadership, and execution
- Accountability and perspective when decisions feel heavy
- A professional, supportive environment designed for serious builders
This is a place to think strategically, not perform or compete.
Each month inside the Hub, we go deeper into practical topics that help you run your product development more effectively.
These trainings focus on the operational side of building a product company, from structuring development schedules and managing projects, to working more efficiently with tools, data, and new technologies.
You’ll learn practical methods that help you organise your development work, coordinate your team and suppliers, and make better decisions as your product business grows.
You move from reactive firefighting to calm, confident leadership
Product ideas are translated into clear plans with priorities, owners, and timelines
Decisions become faster, more strategic, and aligned with long-term goals
Your product development process becomes structured, predictable, and repeatable
Your team operates with clarity and alignment, without constant follow-up
You know what to build, when to build it, and how to execute properly
You trust yourself as the Product leader of a growing product company
Here's what changes when you join
Predictable Product Development Framework Curriculum (4 Modules)
Weekly learning of the proven, product development framework that you’ll implement in your business through all phases in development
Includes :
The Product Development Roadmap, The Product Development Engine, The Product CEO Leadership Structure, Your Product Growth Strategy
Your 12-Weeks Product Development Support System
Live Implementation & Decision Support (12 Weeks)
Weekly sessions to review progress, unblock challenges, and keep momentum
Every week, we meet live to work through real questions, decisions, and roadblocks. This is hands-on implementation support, designed to help you apply what you’re building, not just understand it.
Monthly Deep Dive Trainings (3 months)
Deep dives into the topics that matter as you scale
These trainings focus on the operational side of building a product company, from structuring development schedules and managing projects, to working more efficiently with tools, data, and new technologies.
Private Community for founders and Leaders
A focused space for experienced founders and product leaders
You’ll join a private community of women building and scaling physical product companies, a space for thoughtful discussion, accountability, and perspective from peers who operate at your level. Together you build a sustainable, profitable company that fits real life with the predictable product development framework and leadership systems.
Done-for-You Templates, Calculators & Playbooks
Practical tools that help you implement the Predictable Product Development Framework in your business
Insead of building spreadsheets, checklists, and planning documents from scratch, you can use the same structured templates and calculators I’ve used for years in professional product development projects.
Over the past 20+ years, I’ve led international product portfolios at companies like Bosch and Philips. I’ve managed complex engineering projects, global supplier networks, certifications, multi-million-euro budgets, and launches across Europe, the US, and Asia.
That experience shapes everything inside the Founders Hub.
You’re not learning theory or beginner tactics.
You’re working with proven product development systems, decision-making frameworks, and leadership tools used inside real product organisations, tailored for founder-led companies that need clarity, not corporate bureaucracy.
When we work together, you gain:
- A clear, repeatable way to lead product development without firefighting
- Stronger decision-making across costs, timelines, and priorities
- Practical leadership tools to guide teams and suppliers with confidence
- Support from someone who understands both the technical and human complexity of scaling products
This work is designed for founders and leaders who take their role seriously, and want guidance that matches the level they’re operating at.
Why founders at this stage choose to work with me
Considering The Physical Product Founders Hub?
If you’ve read through the details and want to talk through whether this is the right next step for you, I invite you to book a private 30-minute clarity call with me.
On this call, we’ll look at where you are in your product journey, what you’re building toward, and whether the Founders Hub is the right fit to support your next phase of growth.
marijke
Bosch public address systems
"Marie-Louise speaks and writes in various languages:
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first."
Elisabeth
consumer electronics - baby care
"Marie-Louise is a great team player, with a proven track record in marketing.
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
derk-jan
Conference systems
"Collaborating with Marie-Louise ensures that you are doing your utmost.
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first."
What Others are saying
The Physical Product Founders Hub is designed for founders and leaders who are serious about building and scaling physical product companies with structure, clarity, and intention.
That said, I want you to feel confident in your decision.
During the first 30 days, you’ll have access to the initial modules and frameworks that form the foundation of the Predictable Product Development Framework. This is where you put the core structure in place, the same framework you’ll use to plan, manage, and lead your product development moving forward.
If, after actively engaging with this material and applying the framework, you feel the Hub is not the right fit for you at this stage, you can reach out within the first 30 days.
Show me the work you’ve done, and I’ll refund your investment, no hard feelings.
This guarantee exists to support thoughtful decisions, not passive participation.
It’s here so you can move forward with confidence, knowing you’re backed as you step into your next phase of leadership.
This guarantee applies to the first 30 days of the program
A Thoughtful 30-Day Fit Guarantee
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30
risk-free
Frequently Asked Questions.
The Hub is designed to fit into a busy founder’s or business leaders reality.
Most members spend 3-5 focused hours per week working with the frameworks, tools, and live sessions. The emphasis is on quality decisions, not busywork.
You’re not adding more to your plate, you’re replacing reactive work with structured thinking and clearer priorities.
That’s exactly when structure matters most.
The Hub is built for founders and leaders who are already carrying responsibility and complexity. The systems help you reduce decision fatigue, avoid rework, and create clarity for your team, so your time is used more intentionally.
Many members join because they can’t afford to keep working reactively.
You're a good fit whether you're working through your first product development or expanding an existing product line that's outgrown how you've been running it.
If you're carrying the weight of not knowing what you don't know, or if your current process has taken you this far but you know it won't take you further, this is the right moment.
If you haven't yet decided whether you want to build a product at all, this program will feel premature. But if you've made that decision and you're ready to do it with structure, you're in the right place.
No, but you should be working with external partners, suppliers, or planning to build a team.
The Hub helps you lead product development effectively whether you’re collaborating with freelancers, agencies, or an internal team. Many founders join while transitioning from “doing everything themselves” to leading others.
The program has weekly online group coaching. The sessions are recorded. You can submit your question in advance and watch the replay of the live session.
The Hub focuses on product development processes and leadership, systems, and decision-making.
While product strategy and business alignment are part of the work, this is not a marketing or sales program. It’s for founders who want to build strong products and scalable systems that support long-term growth.
That’s exactly what the Product CEO clarity call is for.
It’s a 30 minute, focused conversation to talk through your current situation, goals, and timing, and to see whether the Hub is the right next step for you.