For product founders ready to lead like Product CEOs, and scale with clarity.
The Physical Product Founders Hub is a structured product development system built for founders who are ready to scale.
It helps you make confident decisions, lead your team with authority, and grow your physical product company using proven frameworks, without chaos, constant firefighting, or costly missteps.
Inside the Physical Product Founders Hub, you’ll work with the same product development systems, strategic frameworks, and leadership tools I’ve refined over two decades leading global product portfolios.
You’ll develop products faster, brief your team with clarity, make aligned decisions, and lead your product company with a clear roadmap that keeps every project moving, without burning out, second-guessing yourself, or wasting money on preventable mistakes.
You’ve already launched.
Now you’re ready to grow with intention, guided by structure, not guesswork.
This is how experienced founders step fully into their Product CEO role.
- You’re managing multiple product ideas and feel the pressure of choosing the right next move
- Development timelines slip, suppliers need follow-up, and progress feels harder than it should
- You’re spending too much time fixing issues instead of leading your team strategically
- Decisions around features, costs, and timelines carry more risk, and more weight
- Your product line is growing, but the systems behind it haven’t caught up yet
You’ve already launched at least one physical product, and now the responsibility of leading a growing product company is starting to feel heavier.
This program is designed for you if…
You know your company has outgrown “figuring it out as you go.”
What you need now is structure, clarity, and leadership systems that match the level you’re operating at.
Before the first design is finalised or a supplier is briefed, you know exactly what matters, what comes next, and who owns each decision.
Your product development process is no longer reactive, it’s structured, predictable, and designed to support growth.
Imagine leading your next product launch with clarity, not chaos.
Imagine...
- Having a clear, repeatable roadmap for every product you develop
- Making confident decisions around costs, risks, and timelines before money is committed
- Leading your team with calm authority, not urgency or micromanagement
- Seeing your product line expand intentionally, supported by systems that scale
- Feeling proud of how professionally your product company operates, even as it grows
This is what changes when you stop relying on experience and instinct alone, and start leading your product company with clear systems, defined roles, and intentional decisions.
Instead of chasing updates or fixing issues late, you’re leading with a clear roadmap and shared priorities.
Your team knows what success looks like. Your suppliers are aligned. Progress moves forward without constant intervention.
Put proven product development frameworks, templates, and decision tools in place so every project starts with clarity. You’ll create realistic timelines, aligned budgets, and clear priorities, reducing rework, avoiding costly mistakes, and replacing reactive problem-solving with a system you trust.
Strengthen your leadership through biweekly strategic sessions focused on real product decisions. We’ll pressure-test ideas, refine priorities, and address challenges as they arise, so you’re not carrying complex decisions alone and can lead your team with clarity, authority, and calm.
Join a private community of experienced female product founders who are actively scaling physical product companies. This is a focused, high-calibre space for perspective, accountability, and shared standards, where you can think out loud, learn from peers at your level, and stay aligned as your company grows.
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Build with structure
Lead with confidence
Scale in Community
How the Founders Hub supports your next phase of growth
At the heart of the Hub is a proven, end-to-end product development framework that brings structure to every stage of your product journey, from concept to launch and beyond.
You’ll work with:
- Clear product development phases and decision gates
- Defined roles, responsibilities, and handovers
- Practical tools to align design, engineering, sourcing, and launch
- A repeatable way to plan and prioritise your product roadmap
This framework replaces guesswork with a system you can rely on, even as your product line grows.
A structured product development and leadership system designed to help you scale your product company with clarity, control, and confidence.
What’s Inside the Physical Product Founders Hub
You’ll gain access to the same planning tools and templates I’ve used to manage complex, multi-product portfolios.
These tools help you:
- Create realistic budgets and timelines before committing resources
- Evaluate costs, risks, and trade-offs with clarity
- Make confident product decisions without over-analysing or delaying progress
- Keep stakeholders aligned as projects move forward
This is where confidence comes from: knowing your decisions are grounded in data and structure.
Every two weeks, we meet live to work through real product challenges, decisions, and priorities.
These sessions are designed to:
- Pressure-test your plans before costly mistakes are made
- Refine your strategy as your company evolves
- Support you in leading your team and suppliers more effectively
- Ensure consistent momentum across your product projects
This is not generic coaching, it’s hands-on, decision-level support.
You’ll join a curated, private community of female founders who are building and scaling physical product companies.
Inside the community, you’ll find:
- Thoughtful discussions with peers at a similar stage
- Shared standards around quality, leadership, and execution
- Accountability and perspective when decisions feel heavy
- A professional, supportive environment designed for serious builders
This is a place to think strategically, not perform or compete.
As your product line grows, your challenges change. The Hub is designed to support you through that evolution.
You’ll learn how to:
- Move from single-product focus to portfolio thinking
- Build processes your team can operate without constant oversight
- Strengthen your leadership as complexity increases
- Scale without losing control, clarity, or quality
This is about building a product company that grows with you, not one that outgrows you.
You move from reactive firefighting to calm, confident leadership
Product ideas are translated into clear plans with priorities, owners, and timelines
Decisions become faster, more strategic, and aligned with long-term goals
Your product development process becomes structured, predictable, and repeatable
Your team operates with clarity and alignment, without constant follow-up
You know what to build, when to build it, and how to execute properly
You trust yourself as the Product CEO of a growing product company
Here's what changes when you join
You’re building (or ready to build) a product line, not a one-off launch
You want structure, systems, and repeatable processes to support growth
You’re ready to lead your product company intentionally, not reactively
You value clarity, thoughtful decision-making, and professional standards
You’re willing to invest time and focus into building strong foundations
This program is right for you if…
You’re still exploring ideas or haven’t launched a product yet
You’re looking for quick wins, shortcuts, or purely marketing-focused tactics
You want someone to “do it for you” rather than lead alongside you
You’re not ready to invest in systems, structure, and leadership development
You prefer improvising as you go instead of building repeatable processes
This program is not right for you if…
Product CEO Curriculum (9 Modules)
A complete, end-to-end system to lead product development from idea to launch
You’ll work through a structured, modular curriculum that guides you through every phase of physical product development, using the same Product CEO System I’ve applied in global product organisations, adapted for growing founder-led companies.
Your 6-Month Product CEO Support System
Live Implementation & Decision Support (6 Months)
Biweekly sessions to review progress, unblock challenges, and keep momentum
Every two weeks, we meet live to work through real questions, decisions, and roadblocks. This is hands-on implementation support, designed to help you apply what you’re building, not just understand it.
Monthly Product CEO Workshops
Deep dives into the topics that matter as you scale
Each month, we focus on advanced, high-impact topics such as project budgeting, supplier evaluation, timeline planning, managing technical teams, and aligning your product roadmap with business goals.
Private Product CEO Community
A focused space for experienced female founders and product leaders
You’ll join a private community of women building and scaling physical product companies, a space for thoughtful discussion, accountability, and perspective from peers who operate at your level.
Done-for-You Templates, Calculators & Playbooks
Practical tools you can plug directly into your projects
From budgets and timelines to decision frameworks and planning tools, you’ll have access to ready-to-use resources that remove guesswork and help you move faster with confidence.
Ongoing Guidance Between Sessions
Strategic check-ins that keep progress moving
Through targeted email support and community prompts, you’ll stay focused and aligned between live sessions, so progress continues even when day-to-day demands compete for attention.
Over the past 20+ years, I’ve led international product portfolios at companies like Bosch and Philips. I’ve managed complex engineering projects, global supplier networks, certifications, multi-million-euro budgets, and launches across Europe, the US, and Asia.
That experience shapes everything inside the Founders Hub.
You’re not learning theory or beginner tactics.
You’re working with proven product development systems, decision-making frameworks, and leadership tools used inside real product organisations — adapted for founder-led companies that need clarity, not corporate bureaucracy.
When we work together, you gain:
- A clear, repeatable way to lead product development without firefighting
- Stronger decision-making across costs, timelines, and priorities
- Practical leadership tools to guide teams and suppliers with confidence
- Support from someone who understands both the technical and human complexity of scaling products
This work is designed for founders who take their role seriously, and want guidance that matches the level they’re operating at.
Why founders at this stage choose to work with me
Considering The Physical Product Founders Hub?
If you’ve read through the details and want to talk through whether this is the right next step for you, I invite you to book a private 15-minute clarity call with me.
On this call, we’ll look at where you are in your product journey, what you’re building toward, and whether the Founders Hub is the right fit to support your next phase of growth.
15 minutes to explore whether this is the right next step.
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Book your CEO clarity call
Why this investment makes sense
The Investment
It includes:
- The complete 9-module Product CEO curriculum
- Six months of live implementation and decision support
- Monthly deep-dive workshops on advanced product and leadership topics
- A private community of experienced female product founders
- Proven templates, calculators, and playbooks to support execution
- Ongoing guidance between sessions to keep momentum strong
This is not a library of content.
It’s a structured operating system for how you lead product development and growth.
Investment: €4,799
The Hub is designed to help you:
- Make fewer costly mistakes
- Move faster with confidence
- Lead your team and suppliers more effectively
- Build systems that support growth long after the program ends
This is an investment in how you operate as a Product CEO, not just what you learn.
marijke
public address systems
"Marie-Louise speaks and writes in various languages:
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first."
Elisabeth
consumer electronics - baby care
"Marie-Louise is a great team player, with a proven track record in marketing.
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
derk-jan
Conference systems
"Collaborating with Marie-Louise ensures that you are doing your utmost.
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first."
What Others are saying
Ready to move forward?
6x $839
Payment plan
$4799
Pay in full
If the Founders Hub feels aligned and you’re ready to invest in the next phase of your product company, you can choose the payment option that works best for you.
Payment options:
Both options include full access to the Physical Product Founders Hub and all live support, tools, and resources for six months.
- Learn how to create a project schedule for your new product development + get the done-for-you template
Includes:
€997 value
Done-for-You Product Development Schedule
Additional resources included inside the Hub
- Learn how to set-up the project management structure in Asana to manage your team or yourself from idea to Launch
Includes:
€497 value
Project Plan Training in Asana
- Done-for-you templates, processes and systems that you can plug into every stage of your new product development.
- Project planning? Budget calculations? Profit margin calculations? And so much more. We've got you.
Includes:
€497 value
Product development Templates
The Physical Product Founders Hub is designed for founders who are serious about building and scaling physical product companies with structure, clarity, and intention.
That said, I want you to feel confident in your decision.
During the first 30 days, you’ll have access to the initial modules and frameworks that form the foundation of the Product CEO System. This is where you put the core structure in place, the same framework you’ll use to plan, manage, and lead your product development moving forward.
If, after actively engaging with this material and applying the framework, you feel the Hub is not the right fit for you at this stage, you can reach out within the first 30 days.
Show me the work you’ve done, and I’ll refund your investment — no hard feelings.
This guarantee exists to support thoughtful decisions, not passive participation.
It’s here so you can move forward with confidence, knowing you’re backed as you step into your next phase of leadership.
This guarantee applies to the first 30 days of the program
A Thoughtful 30-Day Fit Guarantee
Day
30
risk-free
Frequently Asked Questions.
The Hub is designed to fit into a busy founder’s reality.
Most members spend 2–4 focused hours per week working with the frameworks, tools, and live sessions. The emphasis is on quality decisions, not busywork.
You’re not adding more to your plate, you’re replacing reactive work with structured thinking and clearer priorities.
That’s exactly when structure matters most.
The Hub is built for founders who are already carrying responsibility and complexity. The systems help you reduce decision fatigue, avoid rework, and create clarity for your team — so your time is used more intentionally.
Many members join because they can’t afford to keep working reactively.
You’re a good fit if you’ve already launched at least one physical product and are now facing more complexity, more ideas, more decisions, more people involved.
If you’re still at the idea stage, this program will feel premature.
If you’re scaling without structure, this is often the most impactful moment to put systems in place.
No, but you should be working with external partners, suppliers, or planning to build a team.
The Hub helps you lead product development effectively whether you’re collaborating with freelancers, agencies, or an internal team. Many founders join while transitioning from “doing everything themselves” to leading others.
The program has weekly online group coaching.
No. The Hub focuses on product development leadership, systems, and decision-making.
While product strategy and business alignment are part of the work, this is not a marketing or sales program. It’s for founders who want to build strong products and scalable systems that support long-term growth.
That’s exactly what the Product CEO clarity call is for.
It’s a short, focused conversation to talk through your current situation, goals, and timing, and to see whether the Hub is the right next step for you.