let's do this!
Build a Profitable Product Business
A premium online membership for female founders bringing their dream product to life.
Founders balancing work, family, creativity, and purpose.
Inside The Hub, join Marie-Louise Anthonissen, to learn the proven Product Development Framework and become a confident Product CEO.
Learn and implement alongside a community of women product founders.
With Structure, Clarity and Real Support
Templates, processes, frameworks for designing and developing your products and managing your business from idea to launch.
Participate in biweekly coaching sessions to get my feedback on your product development questions.
Stay accountable and motivated alongside a private community of female product founders.
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Access to:
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As a founder of physical products you're managing so many moving parts....
maybe you're even feeling overwhelmed right now.
Maybe you feel you're thrown into the deep end. Or maybe you're juggling timelines, teams,suppliers and endless checklists.
Or you don't even know where to start.
Don't let these things stand in your way! You have what it takes.
I'm worried about product development timelines, resource allocation, overlooking important deliverables, stakeholder management and cost overruns.
I'm tired of the stress and hiccups that come with developing new products and dream of a streamlined process and an efficient team
I'm doing it all by myself and I've no idea where to start and feel overwhelmed by all the activities on my plate
I'm afraid I'll pour months into something that never makes it to the market, or doesn't succeed once it does.
Does This Sound Familiar?
Let me guess
join NOW
Of course, you want a profitable product business.
One that allows you to develop products with purpose, according your vision and values.
Double-checking project deliverables my team missed...
Starting my day juggling logistic details and shipment delays...
Reworking my project budget that's already off track...
Adjusting my development timeline over and over again while knowing it's not reliable...
Forcing frequent meetings on my suppliers trying to keep product development under control...
TELL ME, WHICH ONE OF THESE HAVE YOU ALREADY TRIED?
Investing in product samples that drained my budget but were off specification from the start...
Changing product specs constantly to meet new market requirements and personal opinions of stakeholders...
Doing it all by myself...
You don't know how to move from product idea through development and launch your product on time and within budget
You don't have a proven roadmap you're following or the guidance and proven templates you can use to successfully develop your product
You don't have a predictable project management system + repeatable development process that cuts the overwhelm and builds real momentum
You don't have accountability, support or a community to help you stay on track
These are the indicators to quickly tell if you're off track
join NOW
If you currently don't feel confident and in control of your product development, it's most likely because
Let's get you out of reactive mode and into development momentum
Because product development should feel exciting, not exhausting
When you have a clear framework, you don't just launch products, you scale with purpose
Thats where
It’s an online membership built specifically for female founders developing physical products with purpose.
You’ll learn and apply a repeatable, structured system that supports you every step of the way—from ideation and concept validation to development, supplier coordination, and go-to-market planning.
With live coaching, you’ll finally bring structure and calm to your product development process—and move forward with confidence and clarity.
Join a supportive community of like-minded founders to connect with women who understand your struggles.
The Physical
That's where
world shakers, lemme grab your attention:
Product Founder Hub
comes in.
Here’s what changes when you go from managing chaos to mastering a structured, repeatable process:
You go from feeling overwhelmed because... ...
Sometimes, the biggest transformation happens behind the scenes—how you proactively think, how you lead with confidence, and how your team executes with a structured plan.
Your team operates reactively and you constantly putting out fires.
Costs and delays creep in, making you second-guess everything
You're juggling product ideas, timelines, and team updates - without a clear plan.
You feel responsible for everything and you're juggling details, and it's draining.
You follow a proven, step-by-step framework with clarity and direction.
You apply a repeatable system that works for every product development and launch.
Everyone knows their role, your team is aligned, and progress is smooth so you can be a strategic leader.
You have accurate forecasts, clear budgets, and fewer surprises.
Every new product feels like starting from scratch.
You lead with ease, delegate confidently, and have energy to grow and steer your high-performing team.
to feeling calm, confident and supported because...
Confidently developing your products with step-by-step repeatable frameworks from idea to development, manufacturing and launch
Building motivated teams and suppliers that are aligned and results-driven
Creating predictable product development timelines and scalable profits
Proactive planning with a professional roadmap
Building a profitable product business and becoming the product CEO
This program isn’t just about developing a product. It’s about stepping into the role of a product CEO with a process that supports you every step of the way:
I can help you.
Welcome to a transformative membership designed exclusively for female product founders committed to creating impactful physical products.
Discover and implement a proven, repeatable approach that empowers you through every stage—from initial concept validation to seamless development, supplier collaboration, and strategic market entry.
With live mentorship, you'll finally establish a structured, stress-free product development process. Step confidently forward, equipped with clarity, empowered teams, and a steadfast vision.
Connect, collaborate, give and get support from women building product businesses alongside you. Get the help and resources you need with ongoing Q&A sessions and workshops.
The Physical Product Founder Hub
join NOW
Elisabeth, consumer Electronics
"Marie-Louise is a great team player, with a proven track record in marketing.
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
Every tool, worksheet, and example is tailored for real products in the real world
This program was built with women like you in mind—founders balancing work, family, creativity, and purpose. You’ll gain the structure to lead with less stress and more confidence
You need a system that is repeatable and actually gets used. That’s why every module is paired with real templates, checklists, and coaching support to help you apply what you learn immediately
Feel supported when creating your product portfolio as we take the guesswork out of new product development
With The physical product founder hub You WIll
join NOW
You're in the right place!
You’re a female founder developing a physical product— you're already in motion - or ready to move - but you're stuck in overwhelm and scattered execution
You’ve experienced delays, cost overruns or unclear team communication in past launches
You’re ready to invest in a repeatable system you can use again and again as you grow your product business or portfolio
You've been seeking a community of other female founders or leaders to connect with and learn from and go on this journey together
The Physical Product Founder Hub
is Right For You If:
You're not committed to launching a physical product
You want a done-for-you project manager
You’re building a service-based business or you only want to sell physical products that are 100% finished goods and don't need any changes or new development.
You're looking for branding or e-commerce coaching (this is product development, not marketing strategy)
You don’t have time to commit to learning and implementing a serious system
You expect 1-1 coaching. The Physical Product Founder Hub is a hands-on self-paced program that empowers you to build your product business on your own time, backed by a community and group coaching.
The Physical Product Founder Hub
is NOT For You If:
Private Community for Founders & Leaders
Stay connected with other ambitious women on the same journey—ask questions, share wins, and stay accountable.
Monthly Live Workshops
Advanced topics like supplier selection, timeline planning, managing technical teams, and aligning your roadmap with business goals.
Live Implementation Support
Biweekly live group Q&A sessions with me to answer questions, review your work, and keep momentum going.
6-Module Product Development Curriculum
A proven, step-by-step system that guides you from idea to launch. Includes product concepting, feasibility planning, development roadmaps, cost modeling, manufacturing prep, and more.
You just need a proven framework.
You can build a profitable product business
Done-for-You Templates, Calculators, and Playbooks
Everything you need to stop reinventing the wheel—plug these into your projects immediately.
Ongoing Email + Community Check-ins
You’re never doing this alone. We keep your progress moving with strategic nudges and expert insights.
That's exactly what you get in the Physical Product Founder Hub
Sandra
Window decoration & telescopic slides
"By following this course I keep an overview of the different phases in a product development project. The modules are well-arranged and can be easily stored so that they can always be used for a new project and as a reference work. The spreadsheets are clear and easy to use per new product development project."
marijke
public address systems
"Marie-Louise speaks and writes in various languages:
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first."
Elisabeth
consumer electronics - baby care
"Marie-Louise is a great team player, with a proven track record in marketing.
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
derk-jan
Conference systems
"Collaborating with Marie-Louise ensures that you are doing your utmost.
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first."
What Others are saying
When you dive into the Product Founder Hub,
Here's what you'll find:
Product Financials
The Product Development Framework
Reliable development schedule
Manufacturing & suppliers
Product Introduction
Product Concepting
Product Ideation
Hey There!
I’ve seen the inside of countless product developments—and let me tell you, even experienced teams can end up overwhelmed by complexity, unclear roles, and missed deadlines.
So this is what I created......And this is what you need:
- A clear, predictive roadmap from idea to launch
- Templates, timelines, and tools that work in the real world
- Confidence that you’re not missing any key steps
- Someone to help you troubleshoot when things get tricky
- A repeatable system that works whether you're solo or managing a team
I've been there. From Overwhelm to Clarity and from chaos to efficiency in developing new physical products
I’ve taken what I’ve learned and created an online product development program for you including a community of like-minded female founders.
20+ years of experience in new product development projects
15+ new physical products in B2C & B2B
Founder of Bureau Flo & The Physical Product Founder Hub
Host of the podcast From Product Idea to a Thriving Business
join now
Finally bring your product idea to life with the Physical Product Founder Hub
Join a community of like-minded founders and leaders to get & give support
Participate in ongoing Q&A's and workshops
Experience a smooth and stress-free product journey
Are You Ready To:
Extra Bonuses! Extra Bonuses! Extra Bonuses! Extra Bonuses! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES!
- Learn the method how to create a project schedule for your new product development
- Learn the done-for-you template that comes with this bonus
- Start your new product development fully prepared and with a schedule that you can customize towards your product.
Includes:
€997 value
Bonus #1 Done-for-You Product Development Schedule
AND YOU'LL GET THESE EXTRA BONUSES (FOR FREE!)
Enroll Today
- Learn how to set-up the project management structure in Asana to manage your team or yourself from idea to Launch.
- Learn how to share and review documents in Asana to have an efficient development process.
- Learn how to create the planning behind your product development and allocate responsible persons.
Includes:
€497 value
Bonus #2 Project Plan Training in Asana
- Done-for-you templates, processes and systems that you can plug into every stage of your new product development.
- Project planning? Budget calculations? Profit margin calculations? Technical specs creation? Packaging briefing? Quality checklist? And so much more. We've got you.
Includes:
€497 value
Bonus #3 Product development Templates
I'm ready to join!
Over €19997 worth of development tools and support to build your dream product business…
Bonus #3 Product Development Templates
Learn the method how to perform a project risk evaluation for your new product idea + project action tracker template.
Bonus #2 Project Plan Training in Asana
Learn how to set-up the project management structure in Asana to manage your team or yourself from idea to Launch.
Bonus #1 Done-for-you Product Development Schedule Start your new product development fully prepared and with a schedule that you can customize towards your product.
6 modules showing you step-by-step how to develop your new product from ideation through specification, development and launch.
ALL yours for just €999/year.
Here’s What You’re Getting When You Enroll in The Physical Product
Founder Hub Today:
Ok, Let's Recap!
The Product Founder Hub is entirely digital, giving you the freedom to learn when it suits your schedule and at your own pace. Each week, a new module is released and can be viewed on demand. After that, The Product Founder Hub is accessible to you for the duration of your membership to return to anytime.
You seek legacy and impact—and want your product to make a meaningful difference. Bring your product to life and become the CEO of your amazing business.
Master the art of running your product development smooth and efficient while building a profitable product business that brings you freedom and do the things in live you love most .
You want your team to work efficiently and successfully on new products, so you can focus on exciting new strategies and challenges to have an impact for your organisation as a leader.
Creating a profitable business that aligns with your values isn't a small feat ”
You don’t need another course. You need a system you can trust—and a coach who’s done it before
JOIN THE MEMBERSHIP TODAY:
join monthly
€99/month
monthly membership
become an annual member
€999/year
annual membership
The Product Development Curriculum
Bi-weekly Live Group Coaching calls
Community of likeminded female product founders
Monthly masterclass related to managing a physical product-based business
Everyting in our Monthly Membership, PLUS.....
First access to exclusive bonuses + events
Instant access to the full template vault to plug and play as you grow your product portfolio
So… Any Questions? Here Are Some Frequently Asked Questions.
This will work for all type of product-businesses and niches that have an idea for a physical product + where product development is needed to bring a product idea to life. This will not work for service-based businesses or businesses that buy and sell finished goods.
Yes, and also if you already have a product on the market. The Physical Product Founder Hub is the best place for aspirational founders who have an idea they’re ready to conceptualize, validate, develop and launch, as well as established founders who want to professionalize their new product development process and their business and find a community of like-minded business owners and entrepreneurs.
Yes, the program contains ready-to-go-templates. Saving you countless hours creating checklists, spreadsheets and powerpoints needed to develop your product. You can take your new product idea and immediately apply these templates . Every module of the course is packed with practical templates and worksheets.
The program is extremely hands-on. You can take your new product idea and immediately apply what you learn. You’ll have small wins from the start. Every module of the course is packed with practical templates, worksheets. PDF guides to help you move closer to your product goals. You can implement your learning on the go.
The program has weekly online group coaching.