Develop your product faster and within budget by using my proven templates, processes and frameworks. So you can spend time with the people that matter most to you.
Get unstuck in minutes and regain your confidence by participating in biweekly coaching sessions to get your questions answered.
Never feel alone on your product journey by joining a motivated, private community of female product founders that support you and lift you up.
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Are you afraid you'll pour months into a product idea that never makes it to the market, or doesn't succeed once it does?
You want a business that’s profitable, purposeful, and aligned with your vision and values.
Don't let these things stand in your way! You have what it takes.
You’re doing it all alone—spreadsheets, timelines, supplier calls—and still wondering if you’re missing something crucial.
You’re tired of spinning plates, tired of guessing, and tired of carrying this huge responsibility by yourself.
You don’t just want to make a product—you want to make it work and live the life you so badly want.
Does This Sound Familiar?
Let me guess
join NOW
But in reality the overwhelm or guesswork are holding you back.
Double-checking project deliverables my team missed...
Starting my day juggling logistic details and shipment delays...
Reworking my project budget that's already off track...
Adjusting my development timeline over and over again while knowing it's not reliable...
Forcing frequent meetings on my suppliers trying to keep product development under control...
TELL ME, WHICH ONE OF THESE HAVE YOU ALREADY TRIED?
Investing in product samples that drained my budget but were off specification from the start...
Changing product specs constantly to meet new market requirements and personal opinions of stakeholders...
Doing it all by myself...
You wake up knowing exactly what needs to happen next.
Your supplier updates are organized, your team is aligned, and your timeline actually makes sense.
You’re not second-guessing your every move—you’re leading with clarity.
You’ve become the confident Product CEO your business deserves.
And you finally have the time and freedom to enjoy life again while your product moves forward.
Imagine this instead
I'm ready!
That’s what we build together inside the Physical Product Founder Hub.
Let's get you out of reactive mode and into development momentum
Because product development should feel exciting, not exhausting!
When you have a clear framework, you don't just develop products, you scale with purpose
Thats where
A clear roadmap for every stage. From first idea to customer launch.
No more spinning in circles or wondering if you’re “doing it right.”
You’ll know exactly what to focus on, when to take action, and how to keep your project on track.
Simplify your process with proven templates, frameworks, and checklists. Say goodbye to trial-and-error and wasted effort. This is the shortcut to professional-grade product development. And because everything’s organized, you’ll finally have time for what (and who) matters most.
Stop trying to solve everything in isolation. Join our biweekly live coaching sessions to get expert feedback, answers, and reassurance when you need it most. You’ll move forward faster, with fewer doubts and way more confidence.
You’re not meant to do this alone.
Inside our private community of ambitious female founders, you’ll find accountability, inspiration, and genuine connection.
We celebrate your wins, help you through challenges, and remind you that you’ve got this.
The Physical
That's where
Product Founder Hub
comes in.
Here’s what changes when you go from managing chaos to mastering a structured, repeatable process:
You go from feeling overwhelmed because... ...
Because sometimes, the biggest transformation happens behind the scenes
Your team operates reactively and you constantly putting out fires.
Costs and delays creep in, making you second-guess everything
You're juggling product ideas, timelines, and team updates - without a clear plan.
You feel responsible for everything and you're juggling details, and it's draining.
You follow a proven, step-by-step framework with clarity and direction.
You apply a repeatable system that works for every product development and launch.
Everyone knows their role, your team is aligned, and progress is smooth so you can be a strategic leader.
You have accurate forecasts, clear budgets, and fewer surprises.
Every new product feels like starting from scratch.
You lead with ease, delegate confidently, and have energy to grow and steer your high-performing team.
to feeling calm, confident and supported because...
It’s not just what you do, but how you lead. How you think, make decisions, and create systems that work for you—not against you. It's about turning product chaos into predictable progress—without losing your sanity or spark.
Confidently develop your products from idea to prototype, manufacturing, and launch with step-by-step frameworks.
Build motivated teams and suppliers that are aligned, accountable, and results-driven.
Create predictable product development timelines and profit margins that make scaling easier.
Lead proactively with professional planning tools and a clear roadmap.
The Hub isn’t just about building a product. It’s about becoming the confident Product CEO your business needs.
Here’s how the Physical Product Founder Hub helps you get there
Welcome to a transformative 6-month program exclusively for female product founders who want to develop and launch physical products the smart way.
Discover and implement a proven, repeatable approach that that guides you through every stage: from concept validation to development, supplier collaboration, and a successful market launch.
With live mentorship, you’ll finally establish a structured, stress-free product development process. You’ll step forward with clarity, confidence, and systems that make product creation predictable and profitable.
No more guessing.
No more sleepless nights over timelines, budgets, or supplier hiccups.
Just a clear, structured path that finally feels manageable and exciting.
The Physical Product Founder Hub
join NOW
Elisabeth, consumer Electronics
"Marie-Louise is a great team player, with a proven track record in marketing.
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
LET'S DO IT!
You're in the right place!
You’re a female founder developing a physical product— you're already in motion - or ready to move - but you're stuck in overwhelm and scattered execution
You’ve experienced delays, cost overruns or unclear team communication in past launches
You’re ready to invest in a repeatable system you can use again and again as you grow your product business or portfolio
You've been seeking a community of other female founders or leaders to connect with and learn from and go on this journey together
The Physical Product Founder Hub
is Right For You If:
You're not committed to launching a physical product
You want a done-for-you project manager
You’re building a service-based business or you only want to sell physical products that are 100% finished goods and don't need any changes or new development.
You're looking for branding or e-commerce coaching (this is product development, not marketing strategy)
You don’t have time to commit to learning and implementing a serious system
You expect 1-1 coaching. The Physical Product Founder Hub is a hands-on self-paced program that empowers you to build your product business on your own time, backed by a community and group coaching.
The Physical Product Founder Hub
is NOT For You If:
Private Community for Founders & Leaders
Stay connected with other ambitious women on the same journey—ask questions, share wins, and stay accountable.
Monthly Live Workshops
Advanced topics like supplier selection, timeline planning, managing technical teams, and aligning your roadmap with business goals.
6 months of Live Implementation Support
Biweekly live group Q&A sessions with me to answer questions, review your work, and keep momentum going.
9-Module Product Development Curriculum
A proven, step-by-step system that guides you from idea to launch. Includes product concepting, feasibility planning, development roadmaps, cost modeling, manufacturing prep, and more.
You just need a proven framework.
You can build a profitable purposeful product business
Done-for-You Templates, Calculators, and Playbooks
Everything you need to stop reinventing the wheel—plug these into your projects immediately.
Ongoing Email + Community Check-ins
You’re never doing this alone. We keep your progress moving with strategic nudges and expert insights.
That's exactly what you get in the Physical Product Founder Hub
Sandra
Window decoration & telescopic slides
"By following this course I keep an overview of the different phases in a product development project. The modules are well-arranged and can be easily stored so that they can always be used for a new project and as a reference work. The spreadsheets are clear and easy to use per new product development project."
When you dive into the Product Founder Hub,
Here's how you'll go on your product journey:
Product Financials
The Product Development Framework
Reliable development schedule
Manufacturing & suppliers
Product Introduction
Product Concepting
Product Ideation
I've been there.
I know what it’s like to feel lost in the process.
20+ years of experience in new product development projects.
15+ new physical products in B2C & B2B.
Founder of Bureau Flo & The Physical Product Founder Hub.
Host of the podcast From Product Idea to a Thriving Business.
When I first started managing international product launches, I often felt like I was drowning in timelines, budgets, and supplier issues.
But once I developed a structured system & a clear framework, everything changed.
I could finally breathe, lead my team with confidence, and bring products to market on time, every time.
That’s what I want for you.
You deserve to feel calm, confident, and proud of what you’re creating.
Hi, I'm Marie-Louise Anthonissen
join now
Learn and implement a proven system that guides you from idea validation to confident launch.
Accelerate your progress with done-for-you templates, processes, and frameworks.
Regain clarity and momentum in biweekly coaching sessions.
Never feel stuck or alone again by joining a private community of driven female founders.
Are You Ready To:
Extra Bonuses! Extra Bonuses! Extra Bonuses! Extra Bonuses! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES!
- Learn how to create a project schedule for your new product development + get the done-for-you template
Includes:
€997 value
Bonus #1 Done-for-You Product Development Schedule
AND YOU'LL GET THESE EXTRA BONUSES (FOR FREE!)
Enroll Today
- Learn how to set-up the project management structure in Asana to manage your team or yourself from idea to Launch
Includes:
€497 value
Bonus #2 Project Plan Training in Asana
- Done-for-you templates, processes and systems that you can plug into every stage of your new product development.
- Project planning? Budget calculations? Profit margin calculations? And so much more. We've got you.
Includes:
€497 value
Bonus #3 Product development Templates
I'm ready to join!
Over €19997 worth of development tools and support to develop your amazing product idea....
Bonus #3 Product Development Templates
Learn the method how to perform a project risk evaluation for your new product idea + project action tracker template.
Bonus #2 Project Plan Training in Asana
Learn how to set-up the project management structure in Asana to manage your team or yourself from idea to Launch.
Bonus #1 Done-for-you Product Development Schedule Start your new product development fully prepared and with a schedule that you can customize towards your product.
9 modules showing you step-by-step how to develop your new product from ideation through specification, development and launch.
ALL yours for just €4799
Here’s What You’re Getting When You Enroll in The Physical Product
Founder Hub Today:
Ok, Let's Recap!
The Product Founder Hub is entirely digital.
Giving you the freedom to learn when it suits your schedule and at your own pace. Each week, a new module is released and can be viewed on demand. After that, The Product Founder Hub is accessible to you to return to anytime as long as it is offered by us.
Still wondering if this program is for you?
Book a free 15-minute clarity call with me to get all your questions answered and see if this program is the perfect fit for your goals.
This call is designed to help you gain the clarity you need to join the program and feel 100% confident about your next step toward building the product and business you’ve been dreaming of.
marijke
public address systems
"Marie-Louise speaks and writes in various languages:
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first."
Elisabeth
consumer electronics - baby care
"Marie-Louise is a great team player, with a proven track record in marketing.
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
derk-jan
Conference systems
"Collaborating with Marie-Louise ensures that you are doing your utmost.
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first."
What Others are saying
JOIN THE PROGRAM TODAY:
join now
6x €839
Payment plan
join now
€4799
Pay in full
9-Module Product Development Curriculum
6 months of Live Implementation Support
Monthly Live Workshops
Private Community for Founders & Leaders
Done-for-You Templates, Calculators, and Playbooks
Ongoing Email + Community Check-ins
Same as pay-in-full
The Physical Product Founder Hub is the most hands-on digital program for founders, entrepreneurs and small business executives who are motivated and committed to developing their new physical product dream or an amazing product idea that is trusted to their care.
By the end of these 30 days, you'll have received access to module One, Two and Three.
Meaning, you'll have had the opportunity to create your product concept, validate your idea and get your Product Development Framework in place. This is the MOST IMPORTANT ASSET for you to manage all the needed deliverables and activities of your product development in your business.
If you don't feel totally confident and motivated by how you created your Product Development Framework to make your product a reality, simply reach out, show me you've put in the work, and we'll refund your investment.
Plus You’ll be Backed by a Risk-Free
30 Day Guarantee
Day
30
risk-free
So… Any Questions? Here Are Some Frequently Asked Questions.
This will work for all type of product-businesses and niches that have an idea for a physical product + where product development is needed to bring a product idea to life. This will not work for service-based businesses or businesses that buy and sell finished goods. Book a Free call with me to get 100% clear if this program is for you or not.
Yes, and also if you already have a product on the market. The Physical Product Founder Hub is the best place for aspirational founders who have an idea they’re ready to conceptualize, validate, develop and launch, as well as established founders who want to professionalize their new product development process and their business and find a community of like-minded business owners and entrepreneurs.
Book a Free call with me to get 100% clear if this program is for you or not.
Yes, the program contains ready-to-go-templates. Saving you countless hours creating checklists, spreadsheets and powerpoints needed to develop your product. You can take your new product idea and immediately apply these templates . Every module of the course is packed with practical templates and worksheets.
The program is extremely hands-on. You can take your new product idea and immediately apply what you learn. You’ll have small wins from the start. Every module of the course is packed with practical templates, worksheets. PDF guides to help you move closer to your product goals. You can implement your learning on the go.
The program has weekly online group coaching.