You’ve got a Brilliant Product Idea....
Imagine if you could:
✨ Feel ready to take your next step into bringing your product to life because you have a proven roadmap to follow.
✨ Turn your scattered thoughts into a clear, structured product concept.
✨ Write a simple but powerful product business plan that proves your idea makes sense.
✨ Feel confident about your competitor analysis and your product positioning.
✨ Create a professional product brief and concept drawing ready to share with suppliers.
But you don't want to be second-guessing your way through development
Learn my proven step-by-step roadmap to get you from ideation through development, manufaturing and launch.
Create a Product Concept Briefing for new products + template
Create your Competitor Benchmark Overview and defining your Product Positioning + template
Set-up your Product Development Framework to go from idea to launch
Write your Product Development Business Plan +Template
a compact, actionable mini-course designed to help you:
the product starter lab is
LET'S DO THIS!
You don’t need a big team or a background in product design.
You just need to get your product foundation right
Elisabeth, consumer Electronics
"Marie-Louise is a great team player, with a proven track record in marketing.
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
Create Your Product Concept by using a plug-and-play Word template to map out your product idea like a pro.
Here's what you'll learn in just a few hours.....
Write your powerful product business plan that proves your idea makes sense. Make use of the template and plug in your project info.
Feel confident about your competitor analysis and your product positioning. Follow the workshop and use the template to analyse the market and create your competitive position.
join NOW
You're in the right place!
You’re an entrepreneur, founder or business leader with a brilliant product idea but no roadmap.
You’re tired of Googling and piecing together random advice.
You want to start smart and not waste time or money guessing.
You crave clarity and confidence before investing in prototypes or suppliers.
The Product Starter Lab
is Definitely For You If:
You’re not ready to take action on your idea.
You’re building a service-based business.
You only want to sell physical products that are 100% finished goods and don't need any changes or new development.
The Product Starter Lab
is NOT For You If:
marijke
public address systems
"Marie-Louise speaks and writes in various languages:
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first."
Elisabeth
consumer electronics - baby care
"Marie-Louise is a great team player, with a proven track record in marketing.
She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
derk-jan
Conference systems
"Collaborating with Marie-Louise ensures that you are doing your utmost.
"This is because of her mindful way of listening and asking questions. This bypasses the pitfall of technology and puts focus on the needs of the customers first."
What Others are saying
Extra Bonuses! Extra Bonuses! Extra Bonuses! Extra Bonuses! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXTRA BONUSES! EXLIMITED TIME OFFER! LIMITED TIME OFFER! LIMITED TIME OFFER! LIMITED TIME OFFER! LIMITED TIME OFFER! LIMITED LIMITED TIME OFFER! TIME OFFER!
- Introduce your product idea clearly.
- Highlight must-have features, target costs, and timelines upfront.
- Ask suppliers the right questions to save time and prevent misunderstandings.
How to derive a Supplier Briefing from your concept brief
Additional Bonuses
Learn how to create your DIY product sketch and send it alongside your Product Concept Brief with your Request For Quotation to your potential supplier.
How to create Product Concept Sketch to brief your supplier/designer
i'm marie-louise anthonissen
I’ve seen the inside of countless product developments, and let me tell you, it all starts with a solid foundation of your product idea.
I’ve taken what I’ve learned and created the Product Starter Lab for you to get clarity in your first steps to develop your amazing physical product
20+ years of experience in new product development projects at Philips and Bosch.
30+ new physical products in B2C & B2B.
Founder of Bureau Flo & The Physical Product Founders Hub & The Product Starter Lab.
Host of the podcast From Product Idea to a Thriving Business.
JOIN THE PRODUCT STARTER LAB TODAY:
join now
$47
Excl VAT
Create a Product Concept Briefing for new products + template
Workshop: Create your Competitor Benchmark Overview and defining your Product Positioning + template
- How to derive your Supplier Briefing
- How to create your Product Concept Sketch
Workshop: Set-up your Product Development Framework to go from idea to launch
Write your Product Development Business Plan + template
So… Any Questions? Here Are Some Frequently Asked Questions.
This will work for all type of product-businesses and niches that have an idea for a physical product + where product development is needed to bring a product idea to life. This will not work for service-based businesses or businesses that buy and sell finished goods.
Yes, the Product Starter Lab is the best place for aspirational founders who have an idea they’re ready to conceptualize, validate, develop and launch.
Yes, this program contains ready-to-go-templates for the product concept brief and the product development business plan. Saving you countless hours creating this on your own. You can take your new product idea and immediately apply these templates .
The program takes a few hours to go through the lessons and workshops and is extremely hands-on. You can take your new product idea and immediately apply what you learn. You’ll have small wins from the start.
The mini-course is self paced.