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Turn your idea into a buildable product—without wasting money on the wrong samples or feeling stuck in overwhelm
Your First Step to Building the Product You’ve Been Dreaming Of
FREE guide: how to Create your product concept Brief
.....an idea you know could change the game. But when it comes to actually developing it? The overwhelm hits hard.
Where do you start? How do you explain your idea to suppliers? How do you make sure you don’t waste time and money on mistakes?
This free guide is designed to give you clarity on your very first step—and show you how to create a clear and complete product concept brief. It’s your north star for yourself, designers, engineers, and manufacturers.
You've got the spark....
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A short, structured document that turns the idea in your head into a concrete, buildable concept.
It captures what the product is, who it’s for, how it should look and behave, and the non-negotiables that keep development on track.
It’s your north star for yourself, designers, engineers, and manufacturers.
What Is a Product Concept Brief?
A Product Concept Brief is:
Builds your confidence — you’ll sound like a Product CEO from day one.
Speeds up quotes & timelines because your brief is clear and comparable.
Saves money by preventing wrong samples, avoidable redesigns, and scope creep.
Removes the guesswork so you know exactly what to ask suppliers.
Create your Product Concept Brief before you talk to manufacturers or pay for samples.
Why You Need It Now?
You’ll use your Product Concept Brief to:
Because doing this first:
🌟 Brief designers & engineers so they build what you intended.
🌟 Request quotes from manufacturers and compare apples with apples.
🌟 Validate early with advisors or test users before investing in tooling.
🌟 Align your team & partners and prevent scope creep.
🌟 Seed your launch content with features, benefits, and product values.
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Marie-Louise Anthonissen
Hey, I'm
I’ve spent 20+ years managing international product development projects, including consumer electronics like baby monitors sold worldwide.
I know firsthand how overwhelming product development can feel—especially when you don’t have a clear roadmap.
Now I help ambitious women like you cut through the chaos with a proven framework that makes developing physical products feel structured, efficient, and achievable