This training shows you the exact 6-phase system used by high-performing product teams to plan, lead, and deliver successful physical products. Without chaos or constant firefighting.
You’ll learn how to assign responsibilities, set clear expectations, and guide your team with confidence from concept to launch.
From Founder to Product CEO
The 6 Phases That Protect Your Time, Team, and Next Product Launch
So you always know exactly what comes next and can lead your team with structure, calm, and predictability.
what You'll learn:
The complete 6-phase product development roadmap
How to assign clear responsibilities across your growing team
So every member knows their role, deliverables, and deadlines — removing bottlenecks and eliminating rework.
How to manage cross-functional collaboration without overwhelm
Learn how to streamline communication, keep everyone accountable, and maintain momentum without micromanaging
The exact checkpoints and quality gates used in high-performing product companies
So you can catch issues early, make confident decisions, and avoid last-minute surprises before development and manufacturing.
How to build a product development process that scales with your business
A repeatable system that supports your long-term roadmap—so you can confidently expand your product line and lead like a true Product CEO.
You’ve launched your first product and are now preparing to expand your product line, but want to do it with structure, not stress.
You’re leading a small (but growing) team and need everyone aligned, clear, and accountable from day one of the project.
You’re carrying more responsibility than ever: product development, operations, funding, strategy, and you need a system that protects your time and mental bandwidth.
You want to build your next product with confidence, not guesswork and avoid the costly mistakes you experienced the first time around.
You’re ready to step fully into your role as Product CEO and build a repeatable, scalable process that supports long-term growth.
You want clarity, quality, and control in your product development without burning out or micromanaging.
Who is this for?
This training is perfect for you if:
Marijke
"Marie-Louise speaks and writes in various languages.
Project management, marketing, sales, design, programming, content and never forgets to put the needs of our customers first."
sjoerd
"Marie-Louise is a good listener, has a pragmatic result-driven style and came with good insights.
I can recommend working together with Marie-Louise".
elisabeth
"Marie-Louise is a great team player, with a proven track record in marketing."
"She's passionate about making the consumer's and customer's voice heard throughout the organisation she works in and translates these consumer/customer insights into winning product propositions."
What Others are saying
Marie-Louise Anthonissen
I'm
Over the past 20 years, I’ve spearheaded international product development at powerhouses like Bosch and Philips, managing multi-million-euro portfolios and launching dozens of successful products.
Today, I channel that expertise to empower ambitious women like you, product founders ready to scale, diversify their offerings, and build businesses with lasting impact.
Though my journey began in boardrooms and R&D labs, the most rewarding part has been fostering this vibrant community of women who are redefining what it means to build a product business on their own terms. I’m thrilled you’re here!
Have Questions? I've Got Answers!
This will work for all type of product-businesses and niches that have an idea for a physical product + where product development is needed to bring a product idea to life. This training will not be applicable for service-based businesses or businesses that buy and sell finished goods.
I don't have or run a product-based business, I only have an idea. Is this training interesting for me?
Yes, and also if you already have a product on the market. This masterclass is the best place for aspirational founders who have an idea they’re ready to conceptualize, validate, develop and launch, as well as established founders who want to professionalize their new product development process and their business.
The training is extremely hands-on. You can take your new product idea and immediately apply what you learn and improve your current way of working. You’ll have small wins from the start.
Yes, this training is also for business executives, head of project or product management in physical product businesses who want to professionalize their product development process.
This on-demand training will be 30 minutes long. Take a notebook or open a seperate tab on your computer to make notes. You'll want to implement what you learn today!